tag:blogger.com,1999:blog-2675273785533740742024-03-12T16:45:36.686-07:00I, GeekGeeking out about tech, food, travel, and more.Anonymoushttp://www.blogger.com/profile/03400668242474671693noreply@blogger.comBlogger39125tag:blogger.com,1999:blog-267527378553374074.post-33820498536400843052015-01-14T10:00:00.000-08:002015-01-14T10:00:00.774-08:00Boy gets new 3d printed Clone Trooper arm<div class="separator" style="clear: both; text-align: center;">
One of my favorite things about the 501st Legion is that the group is all about charity. Sure, they wear movie accurate armor, but they use their nerdiness for good. </div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
In Georgia, the Augusta 501st chapter presented a boy named Liam with a new prosthetic arm. Not just any arm though, a 3d printed Clone Trooper arm. </div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
Check out Liam getting his new arm below:</div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/57fuWLvs5Ds?feature=player_embedded' frameborder='0'></iframe></div>
Anonymoushttp://www.blogger.com/profile/03400668242474671693noreply@blogger.comtag:blogger.com,1999:blog-267527378553374074.post-26080049125043124792014-07-06T16:37:00.000-07:002014-07-06T16:37:09.368-07:00July 4th: Layered popsicles recipe<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgn123eKWtA0XVsUM3tMMUXbJS1FPwGRjmnrfebS-SdfsQDK1pNBn2hJvdyaM1oEyWhx8ohPPT8Nj7dYUQDlw_Fb7OqNhRE0QWPQlOGkE8ZQyVcbPatAvkKApMPrQC7CteCAxV3ZEvyz5g/s1600/popsicles-bonappetit.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgn123eKWtA0XVsUM3tMMUXbJS1FPwGRjmnrfebS-SdfsQDK1pNBn2hJvdyaM1oEyWhx8ohPPT8Nj7dYUQDlw_Fb7OqNhRE0QWPQlOGkE8ZQyVcbPatAvkKApMPrQC7CteCAxV3ZEvyz5g/s1600/popsicles-bonappetit.jpg" height="200" width="180" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Photo courtesy of Bonappetit</td></tr>
</tbody></table>
<div class="separator" style="clear: both; text-align: left;">
For July 4th this year, we threw a little barbeque for friends. And what's a summer barbeque without something frosty and sweet for dessert?</div>
<div class="separator" style="clear: both; text-align: left;">
<br /></div>
<div class="separator" style="clear: both; text-align: left;">
The inspiration was a recipe I found in Better Homes and Gardens for layered popsicles using lemonade and juice. Because it was dead simple to make (but so pretty when complete), I thought I'd share it here.</div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpNEhgI2ONTolcpRdzTlue64es0mXVDIeUUN5LjwwduQm2CKzq1-gNsA5FevIatCQbgDHOrk0UzSWrWK3rhcafJUVRBiCazpsVvfCpFoPaRXC2Gwzk2AVtpIXmI8nV2vZs71mexrMgsg8/s1600/popsicle4-somewheresplendid.com.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpNEhgI2ONTolcpRdzTlue64es0mXVDIeUUN5LjwwduQm2CKzq1-gNsA5FevIatCQbgDHOrk0UzSWrWK3rhcafJUVRBiCazpsVvfCpFoPaRXC2Gwzk2AVtpIXmI8nV2vZs71mexrMgsg8/s1600/popsicle4-somewheresplendid.com.jpg" height="200" width="196" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Photo courtesy of somewheresplendid.com</td></tr>
</tbody></table>
<h3 style="clear: both;">
Supplies:</h3>
<div class="separator" style="clear: both; text-align: left;">
3-6 oz clear plastic cups</div>
<div class="separator" style="clear: both; text-align: left;">
Plate or tray that fits in freezer</div>
<div class="separator" style="clear: both; text-align: left;">
Sturdy drinking straws or plastic spoons</div>
<div class="separator" style="clear: both; text-align: left;">
Lemonade</div>
<div class="separator" style="clear: both; text-align: left;">
Strawberry lemonade</div>
<div class="separator" style="clear: both; text-align: left;">
Pomegranate juice</div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<h3 style="clear: both; text-align: left;">
The recipe:</h3>
<h4 style="clear: both; text-align: left;">
Step one</h4>
<div class="separator" style="clear: both; text-align: left;">
Arrange desired number of cups on a small plate or tray. Place a straw/spoon inside each cup, then pour about 1 oz lemonade. Transfer tray to the freezer, and allow your first tray to set (about 60 minutes).</div>
<div class="separator" style="clear: both; text-align: left;">
<br /></div>
<div class="separator" style="clear: both; text-align: left;">
**Notes: I found that each layer took quite a while to freeze in my small freezer. Make sure each layer is solid before pouring in the next otherwise the colors will mix.</div>
<h4 style="clear: both; text-align: left;">
Step two</h4>
<div class="separator" style="clear: both; text-align: left;">
Remove tray from freezer, ad add 1 oz strawberry lemonade to the cups. Freeze for another 60 minutes, or until your second layer has set.</div>
<h4 style="clear: both; text-align: left;">
Step three</h4>
<div class="separator" style="clear: both; text-align: left;">
Top your pops with a later of pomegranate juice, and give them a final freeze of 60 to 70 minutes. </div>
<h4 style="clear: both; text-align: left;">
Step four</h4>
<div class="separator" style="clear: both; text-align: left;">
When all the layers are solid, remove the pops from the freezer. If needed, trim straw length to make an easily held handle. If you wish to remove from cup, hold pop under warm water for a few seconds, turning it to gently melt the sides. Otherwise, serve and enjoy!</div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5fHy6qMkLpfGLAja2CxnP2N_12Zn0vVgjXMgsBgd2FMN_DvrQzdPrAEUHKly1kTIfRT9JvT8wJ2X6gckQzzj1oYrrfwr7iPSItpmfQ07t89c-_beDSwXNfu6_TplLu2vPGYODPq6Csqw/s1600/popsicle2-ivillage.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5fHy6qMkLpfGLAja2CxnP2N_12Zn0vVgjXMgsBgd2FMN_DvrQzdPrAEUHKly1kTIfRT9JvT8wJ2X6gckQzzj1oYrrfwr7iPSItpmfQ07t89c-_beDSwXNfu6_TplLu2vPGYODPq6Csqw/s1600/popsicle2-ivillage.jpg" height="200" width="150" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Photo courtesy of iVillage.com</td></tr>
</tbody></table>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7wC2X-gTNDdxlO1n_WBCNjiAUanVdmPTMW65CUj09IDk6JoXeBckeou50DNnbDrbOIlfk2PKbblw4Wgct6R2hP_qSG4bjNpnECnyuBxW5fWfJKXTHasWRA-Lg1gkJV3eEQQ74EtrKq_8/s1600/popsicle3-zoku.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7wC2X-gTNDdxlO1n_WBCNjiAUanVdmPTMW65CUj09IDk6JoXeBckeou50DNnbDrbOIlfk2PKbblw4Wgct6R2hP_qSG4bjNpnECnyuBxW5fWfJKXTHasWRA-Lg1gkJV3eEQQ74EtrKq_8/s1600/popsicle3-zoku.jpg" height="200" width="141" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Photo courtesy of Zoku</td></tr>
</tbody></table>
<br />
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<br />Anonymoushttp://www.blogger.com/profile/03400668242474671693noreply@blogger.comtag:blogger.com,1999:blog-267527378553374074.post-50249751915973201502014-01-03T10:30:00.000-08:002014-01-03T10:30:02.468-08:00Caribbean Light Experiments<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkiAx_cQg_OqNPyr24jjC6MRJ5ar8KKOSF8HqpZHHlp2CZKmw3ZNmBJXSHsmUduqeouixwSJ3IDY6H6ZrMIxi_R3xQhZXy3bcLr6c9P8xP6DQwsD5G8hTqmzjrsd4HJcEWXOD6bDR3DkE/s1600/sunny-carib1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkiAx_cQg_OqNPyr24jjC6MRJ5ar8KKOSF8HqpZHHlp2CZKmw3ZNmBJXSHsmUduqeouixwSJ3IDY6H6ZrMIxi_R3xQhZXy3bcLr6c9P8xP6DQwsD5G8hTqmzjrsd4HJcEWXOD6bDR3DkE/s1600/sunny-carib1.jpg" height="320" width="213" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9VzseZIWsjiMKVQZr-ky6z2U_Rg_9KlIVSDiWj6M9R1MuXU2KVNzE_Id_twfjw8j7YgxF-F1ASjV8T3erSngbYcSvA_rF250Uo6m7sAKgvDIo-2ZJ4oZtqZ0qYCgoqLOrX3S3F_VBpAg/s1600/sunny-carib2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9VzseZIWsjiMKVQZr-ky6z2U_Rg_9KlIVSDiWj6M9R1MuXU2KVNzE_Id_twfjw8j7YgxF-F1ASjV8T3erSngbYcSvA_rF250Uo6m7sAKgvDIo-2ZJ4oZtqZ0qYCgoqLOrX3S3F_VBpAg/s1600/sunny-carib2.jpg" height="320" width="213" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZ04-rgayHwsHJQMVBIX_FCM27rszEyfIKlked4e2G6ibMODESrCfkOa0pPMeqjJNQnPajqmU03eEQQ_1bK4rjOzVHN784a9HCsEqVkdg7LyVuU5co_iIRekrbJphk8DxncUm6fldh8AY/s1600/sunny-carib3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZ04-rgayHwsHJQMVBIX_FCM27rszEyfIKlked4e2G6ibMODESrCfkOa0pPMeqjJNQnPajqmU03eEQQ_1bK4rjOzVHN784a9HCsEqVkdg7LyVuU5co_iIRekrbJphk8DxncUm6fldh8AY/s1600/sunny-carib3.jpg" height="320" width="213" /></a></div>
<br />Anonymoushttp://www.blogger.com/profile/03400668242474671693noreply@blogger.comtag:blogger.com,1999:blog-267527378553374074.post-56305733584162063152014-01-02T09:00:00.000-08:002014-01-02T09:00:01.721-08:00Street Market<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhyht3JD3EOtBvERSTMYLV_gbYNqHw2h_eyTiDQqPpzIybHiiM6pladjeeSxLVN-f6MAEDDPQgeC5WBabwrjj5vQ5NWfpE3xkck6ZJCuA7CZgduZag7fzMeQfQ7uyYKNDba37ce5WsR2ws/s1600/StreetScene1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhyht3JD3EOtBvERSTMYLV_gbYNqHw2h_eyTiDQqPpzIybHiiM6pladjeeSxLVN-f6MAEDDPQgeC5WBabwrjj5vQ5NWfpE3xkck6ZJCuA7CZgduZag7fzMeQfQ7uyYKNDba37ce5WsR2ws/s1600/StreetScene1.jpg" height="240" width="320" /></a></div>
<br />Anonymoushttp://www.blogger.com/profile/03400668242474671693noreply@blogger.comtag:blogger.com,1999:blog-267527378553374074.post-4918974030326704072013-10-25T10:00:00.000-07:002013-10-25T10:00:01.493-07:00Giraffe<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpycrbEdGKy4ItQh-3xpgi8LnE5ekfpel3tA6es-A0q0-XEzk5U471MU3f2QK2NdBJrXnWLYhx5Dy48tbGl0L09aTDGdtfn6pO0XhwxkAyDRZggkYvaPfwCr815qgWf-s2RqccFi_tpg8/s1600/giraffe1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpycrbEdGKy4ItQh-3xpgi8LnE5ekfpel3tA6es-A0q0-XEzk5U471MU3f2QK2NdBJrXnWLYhx5Dy48tbGl0L09aTDGdtfn6pO0XhwxkAyDRZggkYvaPfwCr815qgWf-s2RqccFi_tpg8/s1600/giraffe1.jpg" height="212" width="320" /></a></div>
<br />Anonymoushttp://www.blogger.com/profile/03400668242474671693noreply@blogger.comtag:blogger.com,1999:blog-267527378553374074.post-72781975653650650572013-10-24T11:00:00.000-07:002013-10-24T11:00:00.058-07:00Theater<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjWc86sShsm5jM6mCYEubi4qlOOORVCwqsDt7Voc7ylKOHy42WHZ8K3_14TGsLbHzkD5rK2z-mEoySF1mjtctycw3_vp7Bd8owoQfcalDyWce33vm20Wi5JiI9rL_1f2_yVcrBWyWmmw6o/s1600/1-theater.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjWc86sShsm5jM6mCYEubi4qlOOORVCwqsDt7Voc7ylKOHy42WHZ8K3_14TGsLbHzkD5rK2z-mEoySF1mjtctycw3_vp7Bd8owoQfcalDyWce33vm20Wi5JiI9rL_1f2_yVcrBWyWmmw6o/s1600/1-theater.jpg" height="320" width="239" /></a></div>
<br />Anonymoushttp://www.blogger.com/profile/03400668242474671693noreply@blogger.comtag:blogger.com,1999:blog-267527378553374074.post-63205010513352416662013-10-23T10:26:00.002-07:002013-10-23T10:26:54.901-07:00Windows<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqAMJH2ZBaTD1VdgccMb1ONwMcSQ1eemuV9huJZFZQnVaGFVc3nDvIfJFzL5cIE_OBL9798_BDljqsu4jGMsSTc-R8k81AIv59plXEFef13dKAY41wzq1lZOtC5kju8s3xso8vNiZVu4M/s1600/1-windows.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqAMJH2ZBaTD1VdgccMb1ONwMcSQ1eemuV9huJZFZQnVaGFVc3nDvIfJFzL5cIE_OBL9798_BDljqsu4jGMsSTc-R8k81AIv59plXEFef13dKAY41wzq1lZOtC5kju8s3xso8vNiZVu4M/s1600/1-windows.jpg" height="240" width="320" /></a></div>
<br />Anonymoushttp://www.blogger.com/profile/03400668242474671693noreply@blogger.comtag:blogger.com,1999:blog-267527378553374074.post-44797319921456938732013-07-10T13:37:00.001-07:002013-07-10T13:37:19.372-07:00"Its a Great Time To Be a UX Designer" by Jared Spool<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNuTIeVg9x5RzckR4j11a9nyZ1AyD7TG-FWPmGw7z5ROMO8L_ESFyPFwIGqykYj6YM16d-_zR7OxJG3DN097p1EvW30N_k5KLdyxaKBQE9nlWifXtzPapsoMwSQfZLU1x96Fmd3mef484/s1600/ux.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNuTIeVg9x5RzckR4j11a9nyZ1AyD7TG-FWPmGw7z5ROMO8L_ESFyPFwIGqykYj6YM16d-_zR7OxJG3DN097p1EvW30N_k5KLdyxaKBQE9nlWifXtzPapsoMwSQfZLU1x96Fmd3mef484/s1600/ux.jpeg" /></a></div>
<br />
Jared Spool, CEO and founding principal of User Interface Engineering, spoke last night at the<br />
BayCHI Monthly Program on the topic "It’s a Great Time To Be a UX Designer."<br />
<br />
My notes are below.<br />
<br />
<a name='more'></a><br /><br />
<h2>
It’s a Great Time To Be a UX Designer</h2>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_AopngedK0dWg8lcUIu7244-pMV1bKTS1AKt9o8N-TOpgv-twfIHaosGQwSi6v1GkiB9OawphSWv_MC2NrFxyeQNHYVWWR6uCTSdq3yhpQqF2yv-bTwtS7QAj_WJEKMVsydAoACw6b1g/s1600/apple+store.jpeg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_AopngedK0dWg8lcUIu7244-pMV1bKTS1AKt9o8N-TOpgv-twfIHaosGQwSi6v1GkiB9OawphSWv_MC2NrFxyeQNHYVWWR6uCTSdq3yhpQqF2yv-bTwtS7QAj_WJEKMVsydAoACw6b1g/s1600/apple+store.jpeg" /></a></div>
<h4>
<br /></h4>
<h4>
<br /></h4>
<h4>
<br /></h4>
<h4>
<br /></h4>
<h4>
<br /></h4>
<h4>
<br /></h4>
<div>
<br /></div>
<div>
<br /></div>
<h4>
Apple and Design</h4>
<div>
<ul>
<li>Everyone want to be like apple</li>
<ul>
<li>Apple stores had as much foot traffic last year as all the Disney parks combined</li>
<li>In 2012, Apple made $6050/square foot of retail space</li>
<li><a href="http://youtu.be/Y3rNQ2pTyAY">Even alcohol companies want to be like Apple</a></li>
</ul>
<li>The Apple store is powerful in the way they display products</li>
<ul>
<li>iPads as signs</li>
<li>Checkout from a mobile device carried by any employee</li>
<li>They focus on the tiny details of retail experience that no one bothered with before</li>
<li>Everything in the Apple store is intentional</li>
</ul>
</ul>
</div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5tHfeqGp1fC86OtLhyD1VUyCII0n6jDBhkZMoSuDn1WARlUySs76qybM4Hc0h09N7z67VJRSSHQqctQD5aSdCoPg7nuo1CDY_Hkwp8ymN__8F_lD-eyrAIFX_I-XliEAEaxNSjZynMXU/s1600/intent.jpeg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5tHfeqGp1fC86OtLhyD1VUyCII0n6jDBhkZMoSuDn1WARlUySs76qybM4Hc0h09N7z67VJRSSHQqctQD5aSdCoPg7nuo1CDY_Hkwp8ymN__8F_lD-eyrAIFX_I-XliEAEaxNSjZynMXU/s1600/intent.jpeg" /></a></div>
<h4>
<br /></h4>
<h4>
<br /></h4>
<h4>
<br /></h4>
<h4>
<br /></h4>
<h4>
<br /></h4>
<h4>
<br /></h4>
<h4>
<br /></h4>
<div>
<br /></div>
<div>
<br /></div>
<h4>
Design: the Rendering of Intent</h4>
<div>
<br />
<ul>
<li>At the heart of design in intention</li>
<li>Design runs on a spectrum from imitation to innovation</li>
<li>Imitation is cheap - take what works and copy it</li>
<ul>
<li>Organizations that often imitate see design as unimportant</li>
<li>Design is a commodity</li>
</ul>
<li>Business wins when it is intentionally innovative</li>
<li>Business wins when it values design</li>
</ul>
</div>
<h4>
Case studies: Innovation by focusing on design</h4>
<div>
<ul>
<li>Square</li>
<ul>
<li>suddenly anyone can accept credit card payments (babysitter, neighbor, etc)</li>
</ul>
<li>Zipcar</li>
<ul>
<li>The innovation was the reduction in staff needed to maintain a single car</li>
<li>Costs were lower, meaning higher volume and better prices</li>
</ul>
<li>Cirque de Soleil</li>
<ul>
<li>People went to traditional circuses to see the animals</li>
<li>But, animals are expensive to maintain (health, transportation, feeding)</li>
<li>Cirque created a circus with no animal acts</li>
<ul>
<li>Cut costs overall</li>
<li>Money could be spent on better performers, music, sets, costumes, etc</li>
<li>Children no longer came to the circus</li>
<ul>
<li>Means higher ticket prices can be charged</li>
</ul>
</ul>
<li>Cirque makes more money every evening than all of Broadway combined</li>
</ul>
</ul>
</div>
<h4>
Design: About the Business</h4>
<div>
<ul>
<li><span style="background-color: white;">Apple is its own manufacturer, distributer, and retailer</span></li>
<ul>
<li><span style="background-color: white;">They get all the money and never discount</span></li>
<li><span style="background-color: white;">Can beat the competition because of this</span></li>
</ul>
<li>Great business models are intentionally designed</li>
<li>Great businesses need designers everywhere</li>
</ul>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhLun4lfqX4EDlgjgWTbN8iIjd7OwCYSUvgxgnWDSwb4TjwcoxVMDuIs5as68VFyJQp3SQ94hYIz2fYo9oTZnZ9AIzsoJNR2ctTki5JCjOEccOYe7suSBztC8gcTxDxFCl6cnEzhiVZpI/s1600/innovation.jpeg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhLun4lfqX4EDlgjgWTbN8iIjd7OwCYSUvgxgnWDSwb4TjwcoxVMDuIs5as68VFyJQp3SQ94hYIz2fYo9oTZnZ9AIzsoJNR2ctTki5JCjOEccOYe7suSBztC8gcTxDxFCl6cnEzhiVZpI/s1600/innovation.jpeg" /></a></div>
<h4>
<br /></h4>
<h4>
<br /></h4>
<h4>
<br /></h4>
<h4>
<br /></h4>
<h4>
<br /></h4>
<div>
<br /></div>
<h4>
<br /></h4>
<div>
<br /></div>
<h4>
Innovation is NOT Adding New Inventions</h4>
</div>
<div>
<ul>
<li><span style="background-color: white;">Apple titled their help people "geniuses"</span></li>
<ul>
<li><span style="background-color: white;">Makes customers geel cool even they their products break</span></li>
</ul>
<li><span style="background-color: white;">Appointments instead of waiting in a long line</span></li>
<li><span style="background-color: white;"><b>Innovation is adding new value</b></span></li>
</ul>
</div>
<h4>
Experiences can be mapped, measures, and designed</h4>
<div>
<ul>
<li>What do we intend?</li>
<li>TurboTax SnapTax</li>
<ul>
<li>Most people can do taxes in 60 seconds by taking a picture of W2</li>
</ul>
<li>GE Adventure Series MRI for kids</li>
<ul>
<li>Designed by Doug Deitz</li>
<li>MRIs are scary to kids with cancer</li>
<ul>
<li>80% of kids have to be sedated to get through it</li>
</ul>
<li>Deitz designed a machine that is a FUN experience</li>
<ul>
<li>Looks like a pirate ship</li>
<li>Everyone dresses like pirates</li>
<li>Kids and parents get an experience</li>
<li>Kids are told if they lay still they will see mermaids</li>
<li>Sedation rate went from 80% to 0.01%</li>
</ul>
</ul>
</ul>
</div>
<h4>
Experience Design: the rendering of intent within the gaps</h4>
<div>
<ul>
<li>Experience designers are in demand</li>
<ul>
<li>Big companies acquire to get them</li>
<li>Estimated 150,000 job posting for UX designers in the US</li>
</ul>
</ul>
</div>
<div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEge_hSfjPPH8PpL3xwYot1y8KkS6m7Qc7sroIScibrJqx5jeyoUH8g03Qs431jcca_S5ey_e_-GcYHmV8TDAqBk9bBjugrLUlHGc1DWe7E1HUrbuI-3SK0eYLPgTSAO6vhYjgLlJnEqvw0/s1600/best+designer.jpeg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEge_hSfjPPH8PpL3xwYot1y8KkS6m7Qc7sroIScibrJqx5jeyoUH8g03Qs431jcca_S5ey_e_-GcYHmV8TDAqBk9bBjugrLUlHGc1DWe7E1HUrbuI-3SK0eYLPgTSAO6vhYjgLlJnEqvw0/s1600/best+designer.jpeg" /></a></div>
<h4>
<br /></h4>
<h4>
<br /></h4>
<h4>
<br /></h4>
<h4>
<br /></h4>
<h4>
<br /></h4>
<h4>
<br /></h4>
<h4>
<br /></h4>
<div>
<br /></div>
<div>
<br /></div>
<div>
<br /></div>
<h4>
What Skills are Found in the Best Design Teams?</h4>
</div>
<div>
<ul>
<li>An Experience Designer knows:</li>
<ul>
<li>Information architecture</li>
<li>Copy Writing</li>
<li>Design Process Management</li>
<li>User Research Practices</li>
<li>Interaction Design</li>
<li>Information Design</li>
<li>Visual Design</li>
<li>Editing and Curating</li>
</ul>
<li>The BEST also know:</li>
<ul>
<li>Ethnography</li>
<li>Domain Knowledge</li>
<li>Business Knowledge</li>
<li>Analytics</li>
<li>Marketing</li>
<li>Technology</li>
<li>ROI</li>
<li>Social Networks</li>
<li>User Cases</li>
<li>Agile Methods</li>
</ul>
<li>Of those, the very, very best also:</li>
<ul>
<li>Knew how to explain to people through story telling what they were trying to do</li>
<li>Effectively gave and received critiques</li>
<li>Could sketch an idea so that everyone would "get" it</li>
<li>Could present ideas at the drop of a hat, and everyone would "get" it</li>
<li>Facilitated groups to bring across the nuances of what would make a product great</li>
</ul>
<li><b>It's really hard to be a UX designer</b></li>
</ul>
</div>
<h4>
Specialists vs Generalists</h4>
<div>
<ul>
<li>The differences between a specialist and a generalist are what the economy can afford</li>
<ul>
<li>Specialists appear when the economy can afford to have them</li>
<li>Generalists succeed the rest of the time</li>
</ul>
<li>Design had a 3rd category: Compartmentalists</li>
<ul>
<li>Compartmentalists can ONLY do 1 thing</li>
<li>Compartmentalism = a career-limiting design</li>
</ul>
<li>The design world favors generalists</li>
<li>UX Generalist = Experience Designers (aka Unicorns)</li>
</ul>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinpySK1YBdcxye2Uo_K8GnoJ7AXZt7x04IJkB3qQFuI0y2QfNdp_fcBM5CIGfRriCU8qkPlQRp1UFM_z-oo3SxFAaKs2-hFF3-OEJrYB-9bPbqmzYFF1ckvpKY8pe9BwnTZLohQCj0xiA/s1600/horse+narwhal.jpeg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinpySK1YBdcxye2Uo_K8GnoJ7AXZt7x04IJkB3qQFuI0y2QfNdp_fcBM5CIGfRriCU8qkPlQRp1UFM_z-oo3SxFAaKs2-hFF3-OEJrYB-9bPbqmzYFF1ckvpKY8pe9BwnTZLohQCj0xiA/s1600/horse+narwhal.jpeg" /></a></div>
<h4>
<br /></h4>
<h4>
<br /></h4>
<h4>
<br /></h4>
<h4>
<br /></h4>
<h4>
<br /></h4>
<h4>
<br /></h4>
<div>
<br /></div>
<div>
<br /></div>
<h4>
How do you become a Design Unicorn?</h4>
</div>
<div>
<ol>
<li>Pick an area where you need help & master it</li>
<ol>
<li>Train yourself to be good at it</li>
</ol>
<li>Practice your new skills at home (a lot)</li>
<li>Deconstruct as many designs as you can</li>
<li>Seek out feedback on your work</li>
<ol>
<li>Listen to it</li>
</ol>
<li>Teach Others</li>
<ol>
<li>You learn a lot from teaching something to another person</li>
</ol>
</ol>
</div>
<blockquote class="tr_bq">
The Unicorn is Design's most important innovation</blockquote>
<h4>
Making Unicorns</h4>
<div>
<ul>
<li>Junior UX designers have a place in companies, if they have the right stuff</li>
<li>Skills are cheap; craftsmanship takes time</li>
<li><a href="http://unicorninstitute.com/">The Unicorn Institute</a></li>
</ul>
<h4>
Additional Resources:</h4>
</div>
<div>
<ul>
<li><a href="http://www.amazon.com/Save-Last-Book-Screenwriting-Youll/dp/1932907009">"Save the Cat"</a> by Blake Snyder</li>
<ul>
<li>Learn about storytelling</li>
</ul>
<li><a href="http://www.uie.com/">User Interface Engineering</a></li>
</ul>
<h4>
What I asked:</h4>
</div>
<div>
How do I do a better job of getting my engineering team involved in valuing design?</div>
<div>
<ul>
<li>Get everyone talking the same language</li>
<li>Look at your product and a competitor side by side</li>
<ul>
<li>describe the differences, and come up with vocabulary to describe it</li>
</ul>
<li>Once you have a vocabulary, determine a scale from good to bad for each</li>
<ul>
<li>Define that scale together</li>
</ul>
<li>With common vocabulary, you can then look at any feature together and talk it through, set goals, and understand each other more easily</li>
</ul>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgEyyzqusyccfiE275RcOSiqO6VuCJyMrRlLk9CIlSV9E6zxGwTW34EnFSn_6LcQu2AFEVt9IdUJxCj1O64lH4_98KmT9zIJqWEEzblHfhAQdvVTdGD0KDVYE1XsFCQvoDDSuB6l9Wzz94/s1600/design.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgEyyzqusyccfiE275RcOSiqO6VuCJyMrRlLk9CIlSV9E6zxGwTW34EnFSn_6LcQu2AFEVt9IdUJxCj1O64lH4_98KmT9zIJqWEEzblHfhAQdvVTdGD0KDVYE1XsFCQvoDDSuB6l9Wzz94/s1600/design.jpeg" /></a></div>
<div>
<br /></div>
</div>
<div>
<br /></div>
Anonymoushttp://www.blogger.com/profile/03400668242474671693noreply@blogger.comtag:blogger.com,1999:blog-267527378553374074.post-58383611958404724602013-07-02T10:00:00.000-07:002013-07-02T10:00:06.404-07:00Lemurs<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTmLWhobmWyktSjdV8iZ_E-hC-HCGZAwKyPuy3vni1Bg5YICLeWaI3hIB5JCnT3fPqTmc1UdEZwkX2PoVJpk3sdtIU1BvzIyc9bmxvaaonAYJuHQL1fqX0S4ilChs8gi3SiGw1wk6V73E/s1600/lemur1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTmLWhobmWyktSjdV8iZ_E-hC-HCGZAwKyPuy3vni1Bg5YICLeWaI3hIB5JCnT3fPqTmc1UdEZwkX2PoVJpk3sdtIU1BvzIyc9bmxvaaonAYJuHQL1fqX0S4ilChs8gi3SiGw1wk6V73E/s1600/lemur1.jpg" height="318" width="320" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
I thought I'd give a nod to the cute and cuddly lemur mascot of our latest app, Blink Messenger. He's a ring tailed lemur, and as you can see these guys are pretty cute no matter what they're up to. Anyone else feel like heading to Madagascar for a lemur hug right about now?</div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
Check out the app at blinkapp.co.</div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiiZZt00Zz8aF0Q8EZS8LcPiuNkrc8PnmAIDCoa2XxClLbIBagibYewDzOc2dTJwfdS4lU5vKb5MHoPogOOpgLyy5i8sJvnoCzUgt5ksS8v2I6BgIw0laKd9lcNfSBtVozf4sG2GJSiOEs/s1600/lemur2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiiZZt00Zz8aF0Q8EZS8LcPiuNkrc8PnmAIDCoa2XxClLbIBagibYewDzOc2dTJwfdS4lU5vKb5MHoPogOOpgLyy5i8sJvnoCzUgt5ksS8v2I6BgIw0laKd9lcNfSBtVozf4sG2GJSiOEs/s1600/lemur2.jpg" height="320" width="222" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi88algpqicrOXiB7phUpc2QhB6Q2EsqrP5ZwMPToX76S6Zk8bpKIPHsvGlFpvvoDYdaxQFubAauMHxZTJh-a0JZU2-VW0E189FKWC5K16wZFBnpvJ7j6w8bvDyqnBa6dHktEks80sGkgI/s1600/lemur3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi88algpqicrOXiB7phUpc2QhB6Q2EsqrP5ZwMPToX76S6Zk8bpKIPHsvGlFpvvoDYdaxQFubAauMHxZTJh-a0JZU2-VW0E189FKWC5K16wZFBnpvJ7j6w8bvDyqnBa6dHktEks80sGkgI/s1600/lemur3.jpg" height="320" width="239" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOg6uiG6zIxiT7oV_Ic51mU9CADKNUdQSI0cvKIc522ndFxxtrA78ckImYvTnSUt_fV1JPvsQbAiDhisM-9NB6pbOWPUXOAv42vFldX0t66vMHCPFbtS4a0B4MbpNUwVqO11MATRSjd64/s1600/lemur-froggie.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOg6uiG6zIxiT7oV_Ic51mU9CADKNUdQSI0cvKIc522ndFxxtrA78ckImYvTnSUt_fV1JPvsQbAiDhisM-9NB6pbOWPUXOAv42vFldX0t66vMHCPFbtS4a0B4MbpNUwVqO11MATRSjd64/s1600/lemur-froggie.jpg" height="194" width="320" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjuv9gF8AJutHpC8dt3-p1L1qsGKSyCCriBxMzFazr8f4Ot0Q4cE14lY45mwXp-vbFiwNzLVmBYtLZgFVYJpFP7VpEqSlItheHpO2_eSGDhHFcG9M8LX1klo4ztQUV6Hu39Pnl9ke7CDHc/s1600/lemur-snack.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjuv9gF8AJutHpC8dt3-p1L1qsGKSyCCriBxMzFazr8f4Ot0Q4cE14lY45mwXp-vbFiwNzLVmBYtLZgFVYJpFP7VpEqSlItheHpO2_eSGDhHFcG9M8LX1klo4ztQUV6Hu39Pnl9ke7CDHc/s1600/lemur-snack.jpeg" height="217" width="320" /></a></div>
<br />Anonymoushttp://www.blogger.com/profile/03400668242474671693noreply@blogger.comtag:blogger.com,1999:blog-267527378553374074.post-42776573123589449862013-06-27T09:00:00.000-07:002013-06-27T09:35:52.138-07:00Why Embracing iOS7s New Design Is Smart For Startups Using Android Too<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDUDrQ7ChpHVQhXKOa3XhWvnY3MeDJPO4cXGibqja4GLABZpJEf_GcFrl5AW0-OI_4HCyd1XAJFgq4_AJWSMLLIsokeRvLd_LrGvkMoghQbTdTWt75LCYH7dTv8y4nFqtnMmt8X_MebVc/s1600/tablet.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDUDrQ7ChpHVQhXKOa3XhWvnY3MeDJPO4cXGibqja4GLABZpJEf_GcFrl5AW0-OI_4HCyd1XAJFgq4_AJWSMLLIsokeRvLd_LrGvkMoghQbTdTWt75LCYH7dTv8y4nFqtnMmt8X_MebVc/s1600/tablet.jpg" /></a></div>
<i><br /></i>
<i>This post was originally published on <a href="http://www.women2.com/why-embracing-ios7s-new-design-is-smart-for-startups-using-android-too/">Women 2.0's blog</a>.</i><br />
<br />
<br />
<div style="color: #333333; font-family: Arial, Sans; font-size: 13px; margin-bottom: 1em; margin-top: 1em;">
Since Apple unveiled iOS7 last week at WWDC, I’ve read countless design articles weighing in on the new look. These ran the gamut from wild jubilation on the death of <a href="http://en.wikipedia.org/wiki/Skeuomorph" style="border: 0px none; color: #ea295e; font-weight: bold; text-decoration: none;" target="_blank">skeuomorphism</a> to a pixel by pixel dissection of the home screen icons.</div>
<div style="color: #333333; font-family: Arial, Sans; font-size: 13px; margin-bottom: 1em; margin-top: 1em;">
Personally, I’ve found myself looking at the new design in comparison to the look of the latest Android apps, which I had a chance to check out first hand at Google I/O last month thanks to Women 2.0. Ignoring my design hat for a moment and thinking as the co-founder of a Consumer Mobile startup that is building for both Android and iOS, the changes coming to iOS7 are great for developers.</div>
<h2 style="font-family: Arial, Verdana, Sans; font-size: 1.2em; margin: 0px; padding: 0px;">
Comparing The Two</h2>
<div style="color: #333333; font-family: Arial, Sans; font-size: 13px; margin-bottom: 1em; margin-top: 1em;">
The two major platforms are starting to converge on design, each taking their own approach to a flat look and feel. For developers like me and my team, this means that, despite having limited resources, we can more easily and more quickly support both platforms by taking advantage of the similarities between them.</div>
<div style="color: #333333; font-family: Arial, Sans; font-size: 13px; margin-bottom: 1em; margin-top: 1em;">
The best comparison I found to show each platform’s take on flat design is their calendar apps, looking specifically at the day view. Android is on the left and iOS7 is on the right.</div>
<div style="color: #333333; font-family: Arial, Sans; font-size: 13px; margin-bottom: 1em; margin-top: 1em;">
<a href="http://www.women2.com/wp-content/uploads/1shot.png" style="border: 0px none; color: #ea295e; font-weight: bold; text-decoration: none;" target="_blank"><img alt="1shot" height="300" src="https://mail.google.com/mail/u/1/?ui=2&ik=b2a87be223&view=att&th=13f8135b1a9f978d&attid=0.1.2&disp=emb&zw&atsh=1" style="border: 1px solid gray; margin: 0px; padding: 0px;" width="170" /></a><a href="http://www.women2.com/wp-content/uploads/2shot.png" style="border: 0px none; color: #ea295e; font-weight: bold; text-decoration: none;" target="_blank"><img alt="2shot" height="300" src="https://mail.google.com/mail/u/1/?ui=2&ik=b2a87be223&view=att&th=13f8135b1a9f978d&attid=0.1.3&disp=emb&zw&atsh=1" style="border: 1px solid gray; margin: 0px; padding: 0px;" width="168" /></a></div>
<h2 style="font-family: Arial, Verdana, Sans; font-size: 1.2em; margin: 0px; padding: 0px;">
</h2>
<h2 style="font-family: Arial, Verdana, Sans; font-size: 1.2em; margin: 0px; padding: 0px;">
</h2>
<h2 style="font-family: Arial, Verdana, Sans; font-size: 1.2em; margin: 0px; padding: 0px;">
Color</h2>
<ul style="color: #333333; font-family: Arial, Sans; font-size: 13px;">
<li style="list-style: square; margin-left: 15px;">Both highlight the appointments themselves with color.</li>
<li style="list-style: square; margin-left: 15px;">Android then excludes color altogether to show the page in white and gray and let the appointments themselves be the pop.</li>
<li style="list-style: square; margin-left: 15px;">iOS7 introduces a red tint color into the elements that are pressable, not detracting from the important content, but still making it clear to the user how to interact with the elements on the screen.</li>
</ul>
<h2 style="font-family: Arial, Verdana, Sans; font-size: 1.2em; margin: 0px; padding: 0px;">
White Space</h2>
<ul style="color: #333333; font-family: Arial, Sans; font-size: 13px;">
<li style="list-style: square; margin-left: 15px;">iOS7 maximizes white space, from the spacing of buttons to the indentation of the times. It’s a relaxed, wide open screen.</li>
<li style="list-style: square; margin-left: 15px;">Android prefers the opposite approach, with an edge to edge content look. They use every possible inch of space to devote to the content, and seem to consider white space a dirty word.</li>
</ul>
<h2 style="font-family: Arial, Verdana, Sans; font-size: 1.2em; margin: 0px; padding: 0px;">
Navigation Between Days of the Week</h2>
<ul style="color: #333333; font-family: Arial, Sans; font-size: 13px;">
<li style="list-style: square; margin-left: 15px;">iOS7 leaves navigation on display, requiring only a single tap to move day to day.</li>
<li style="list-style: square; margin-left: 15px;">Android de-emphasizes this navigation in favor of the content, hiding it all away in a drop down menu in the top bar.</li>
</ul>
<div style="color: #333333; font-family: Arial, Sans; font-size: 13px; margin-bottom: 1em; margin-top: 1em;">
Although there is a unique take on each side, I think the similarities are also really apparent when looking at these apps together. And those similarities are what I am most excited by as a developer.</div>
<div style="color: #333333; font-family: Arial, Sans; font-size: 13px; margin-bottom: 1em; margin-top: 1em;">
As with most small teams, I’m the only UI designer, so I previously had to make a choice about where to focus my energy to produce an app that not only looked good, but also meshed with its platform. We chose to build for iOS first because although the skeuomorphic world of iOS required more pixel pushing to fine tune drop shadows and gradients, we also had fewer screen sizes to deal with. That meant that once it was pixel perfect, it took less work to maintain over time, leaving me more room for iteration on key interactions and flows that would improve user experience.</div>
<h2 style="font-family: Arial, Verdana, Sans; font-size: 1.2em; margin: 0px; padding: 0px;">
The Benefits</h2>
<div style="color: #333333; font-family: Arial, Sans; font-size: 13px; margin-bottom: 1em; margin-top: 1em;">
In the future, instead of designing one set of icons, buttons, and layouts to fit iOS, then an entirely new set to work on Android, I can share many elements across both. Sharing our icons, for example, will free up time for me to customize the app to the unique parts of the specific platform: working with widgets in Android, or building in rich transitions for iOS7.</div>
<div style="color: #333333; font-family: Arial, Sans; font-size: 13px; margin-bottom: 1em; margin-top: 1em;">
Finally, our users benefit from a more similar look and feel across platforms too. Whether they pick up an Android tablet or an iPhone 5, by having a more consistent look on both they’ll instantly be familiar with our app. Our branding will hold true across both and be more powerful as a result. This is part of a better user experience that I’m anxious to take advantage of.</div>
<div style="color: #333333; font-family: Arial, Sans; font-size: 13px; margin-bottom: 1em; margin-top: 1em;">
That’s the part I care most about in the end. Whether I like the look of iOS7 as a designer or not is immaterial if it helps give my users joy, makes their lives easier, and lets me build an app that they will love to use over and over again.</div>
<div style="color: #333333; font-family: Arial, Sans; font-size: 13px; margin-bottom: 1em; margin-top: 1em;">
So, although I still can’t personally say whether I like the new look for iOS7 as a designer just yet, I can say wholeheartedly that I love what it means for me as a developer.</div>
<h2 style="font-family: Arial, Verdana, Sans; font-size: 1.2em; margin: 0px; padding: 0px;">
</h2>
<div style="color: #333333; font-family: Arial, Sans; font-size: 13px; margin-bottom: 1em; margin-top: 1em;">
<em><a href="http://www.women2.com/wp-content/uploads/mnorgan.jpg" style="border: 0px none; color: #ea295e; font-weight: bold; text-decoration: none;" target="_blank"><img alt="mnorgan" height="85" src="https://mail.google.com/mail/u/1/?ui=2&ik=b2a87be223&view=att&th=13f8135b1a9f978d&attid=0.1.4&disp=emb&zw&atsh=1" style="border: 1px solid gray; float: left; margin: 0px 15px 5px 0px; padding: 0px;" width="85" /></a>Michelle is the Co-Founder of <a href="http://www.blinkapp.co/" style="border: 0px none; color: #ea295e; font-weight: bold; text-decoration: none;" target="_blank">Blink Messenger</a>, an app that lets users have a group conversation in which they can send sketches, audio notes, video clips, photos, and text messages that will self-destruct after a set time. Prior to Blink, the company launched Kismet, one of the leaders in the hot Ambient Social Networking space at SXSW 2012. Michelle is a technical UI/UX designer and was recently named one of 30 female entrepreneurs to watch in 2013 by Jane Dough. You can follow her on Twitter</em> <a href="https://twitter.com/mnorgan" style="border: 0px none; color: #ea295e; font-weight: bold; text-decoration: none;" target="_blank"><em>@mnorgan</em></a>.</div>
Anonymoushttp://www.blogger.com/profile/03400668242474671693noreply@blogger.comtag:blogger.com,1999:blog-267527378553374074.post-86423729632067970552013-05-17T11:58:00.000-07:002013-05-17T11:58:00.072-07:00Google I/O Day 3 Session Notes -- Part 1<div class="separator" style="clear: both;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjsW6MEXoF_NL1jjHng_lMTMaM2A-8s5x_98qllU4m36-UEUAWm2SwmrGEojadmWe3U0dFO9vCmXq6swOfY0cYJ-9kOure0yjUUPLTiK2kwMXIdMoRUi4m-2aQHQ9PKSEa3pGBGNHOL2kg/s640/blogger-image--831824239.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjsW6MEXoF_NL1jjHng_lMTMaM2A-8s5x_98qllU4m36-UEUAWm2SwmrGEojadmWe3U0dFO9vCmXq6swOfY0cYJ-9kOure0yjUUPLTiK2kwMXIdMoRUi4m-2aQHQ9PKSEa3pGBGNHOL2kg/s640/blogger-image--831824239.jpg" /></a></div>
<br />
<br />
<b>Getting Discovered on Google Play</b><br />
<br />
Major install sources:<br />
<br />
<ol>
<li>Browse & Discovery</li>
<ol>
<li>charts</li>
<li>personalized recommendations</li>
<li>related/ cross-sell (users who viewed x also viewed y)</li>
</ol>
<li>Search</li>
<ol>
<li>search actually makes up vast mjority of installs for apps</li>
<li>categorical</li>
<li>navigational -- user knows exactly what they are looking for</li>
<li>in any given day - 12% of users search for apps</li>
</ol>
</ol>
Vision Summary<br />
<ol>
<li>"personalized play made personal"</li>
<li>"bringing the rest of google to play</li>
<li>search and browse are main</li>
</ol>
<br />
<br />
Focus on the good (anatomy of good app metadata) - what goes into the algorithm<br />
<br />
<ol>
<li>title</li>
<ol>
<li>most important piece</li>
<li>uniqueness and creativity encouraged (but be clear)</li>
<li>helps a lot for seo</li>
</ol>
<li>functional & vivid description</li>
<ol>
<li>main message first -- be cear above the fold what value is</li>
<li>think like your user</li>
<li>beginning of description helps for search</li>
</ol>
<li>Real Screenshots</li>
<ol>
<li>users actually check this</li>
</ol>
<li>Video previews</li>
<ol>
<li>the dark horse</li>
<li>users have told google ideos are amng the most convincing pieces of an app page</li>
</ol>
<li>Reviews & Ratings</li>
<ol>
<li>Google sorts results that are most relevant (by device, by people they know)</li>
</ol>
</ol>
<br />
<br />
Reaching your target audience<br />
<br />
<ol>
<li>target your app in the developer console to reach the right people</li>
<li>only matters if your app is targeted at a really specific audience</li>
<li>helps keep pollution out of ratings from users you arent buildign for</li>
</ol>
<br />
<br />
Discovery features in the store (how good data manifests itself)<br />
<br />
<ol>
<li>Statistics</li>
<ol>
<li>installs</li>
<li>uninstalls</li>
<li>long installs (if person uses app for a long time vs uninstalls right away)</li>
<li>engagement (when, how are people using it)</li>
</ol>
</ol>
<br />
<br />
Personalization Statistics<br />
<br />
<ol>
<li>user dimension ---> user feedback</li>
<li>using feedback personalize by device, locale, etc</li>
</ol>
<br />
<br />
Finding the right result<br />
<br />
<ol>
<li>navigational suggestions</li>
<li>what google thinks you are searching for based on what most people do, takes you right to the app</li>
</ol>
<br />
<br />
Top Lists:<br />
<br />
<ol>
<li>top new & top paid</li>
<ol>
<li>eligibility: published in last 30 days (globally)</li>
</ol>
</ol>
<br />
<br />
Trending Lists (movers & shakers)<br />
<br />
<ol>
<li>to highlight apps that are growing faster than we predict</li>
<li>30 day moving window</li>
</ol>
<br />
<br />
Related/Cross-sell<br />
<br />
Personalized recommendations<br />
<br />
<ol>
<li>what they look for:</li>
<ol>
<li>apps that are complimentary & supplemnetary to other apps they bought</li>
<li>popular in area</li>
<li>+1 or reviewed by circles</li>
<li>other apps by you</li>
</ol>
</ol>
<br />
Personalzing search<br />
<br />
<ol>
<li>navigational queries</li>
<ol>
<li>angry birds, hotel tonight, beautylish</li>
</ol>
<li>categorical queries</li>
<ol>
<li>free games, train schedules, multiplayer games</li>
</ol>
</ol>
<br />
5 things you can do (after building a good app)<br />
<br />
<ol>
<li>designed for tablets (get the designation)</li>
<li>ensure helpful web anchors</li>
<ol>
<li>link in techcrunch article, etc -- if its interesting google will give you a boost</li>
</ol>
<li>avoid common mistakes</li>
<ol>
<li>6m+ uniwue phrases searched monthly</li>
<li>50% misspelled</li>
<li>dont choose names easiy mispelled</li>
<li>country & carrier restrictions</li>
<li>give correct developer URL, if one exists</li>
<ol>
<li>8% .google.com links</li>
<li>upload it in developer console if not .google</li>
</ol>
</ol>
<li>Make your apks smaller</li>
<ol>
<li>smaller get installed more</li>
<li>get uninstalled less</li>
<li>% of core code vs sdk code</li>
<li>libraries you link with</li>
</ol>
<li>Create the viral loop for your app: social reviews</li>
<ol>
<li>friends ahve rated these apps highly</li>
<li>rolling out soon</li>
</ol>
<li>create the viral loop: +1s by friends, from within the app</li>
<ol>
<li>in app +1</li>
<li>coming soon -- in app rate & review</li>
</ol>
<li>Create the viral loop: social leaderboards, meltiplayer, etc</li>
<ol>
<li>google+ moments API</li>
<li>intergrate with google play game services</li>
</ol>
</ol>
<br />
<br />
User acquisiton<br />
<br />
<ol>
<li>organic</li>
<li>viral</li>
<li>paid</li>
</ol>
<br />
<br />
Lifetime value<br />
<br />
<ol>
<li>user acquistion</li>
<li>user retention</li>
<ol>
<li>short term -- mostly users like what you're doing</li>
<li>long term -- moslty you delivering on your promise</li>
</ol>
<li>user monetization</li>
<ol>
<li>big picture -- revenue per install (cost per install)</li>
<li>revenue per active user</li>
</ol>
</ol>
<div class="separator" style="clear: both;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiP3FhwRbIH6QwTAPJFY559_nTclDeCim7iRjRB1qK0oPhVOnOSUiUE-nI27S3W_yQRsiW1-PDB-6y0R8JR-MISjiuw5S9DZbziETZpTqjlD7Uuzch6PGG4tZRChvarhtZTUkhJ2RUTsrw/s640/blogger-image--1455310938.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiP3FhwRbIH6QwTAPJFY559_nTclDeCim7iRjRB1qK0oPhVOnOSUiUE-nI27S3W_yQRsiW1-PDB-6y0R8JR-MISjiuw5S9DZbziETZpTqjlD7Uuzch6PGG4tZRChvarhtZTUkhJ2RUTsrw/s640/blogger-image--1455310938.jpg" /></a></div>
<br />Anonymoushttp://www.blogger.com/profile/03400668242474671693noreply@blogger.comtag:blogger.com,1999:blog-267527378553374074.post-78621927095897836602013-05-16T23:12:00.003-07:002013-05-17T10:56:23.855-07:00Google I/O Day 2 Session Notes (Part 1)<div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTjChjcxB-VikpDtKfx4lyxvz_gFC6zy1cQiMDklXXoS216KQE1DL5oiYlDqEHdF6AC5USrQk3aKBKsFmXYBsorJre0Mze-QKsvsXR3maK-obyTVFOZT5kZdIKyvyu5wDSpIeolLhmrhM/s640/blogger-image-967291271.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTjChjcxB-VikpDtKfx4lyxvz_gFC6zy1cQiMDklXXoS216KQE1DL5oiYlDqEHdF6AC5USrQk3aKBKsFmXYBsorJre0Mze-QKsvsXR3maK-obyTVFOZT5kZdIKyvyu5wDSpIeolLhmrhM/s640/blogger-image-967291271.jpg"></a></div><br>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
Here are the first set of notes from my day 2 at Google I/O -- More to come.</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<b><br></b></div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<b>Developing for a Global Audience: Tools for internationalization & localization</b></div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<br></div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
Why go international?</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>If you only evelop for one region or language missing out on a big piece of the pie</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>Revenue missed</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>2013 android opportunity</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>900m android activations</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>48 bil app installs</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>Asia, Middle Eat, Latin america have biggest growth year/year</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
i18n readiness</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>developing for glbal audince is more than translation</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>2 step process:</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>internationalization (i18n): design and code to enable support for language and regional difference</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>localizable resources: unicode-based, text/data formatting & parsing</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>Localization: adapt look and feel for languages reions, and culture</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>translation (UI & docs), local defaults, custom features</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<br></div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>Getting it rigt does matter</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
i18n Design Principle: </div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>design your product to be anguage and regon independent</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>ex: UI text</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>probems:</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>1) concatenation</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>2) plural agreement</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>3) gender agreement</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>4) non externalized strings</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>ex: Google video (backend)</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>ex: sorting (alphabetical order differs from language to language)</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
H does it all work?</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>connom, language independent code bade (all unicode)</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>internationalization libraries (i18n)</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>localization (L10n) -- data in many languages</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
Right to left layouts</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>Not as simple as using a library</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>engineering and testing needed to get it right</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
Resources:</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span><a href="http://developers.google.com/international/i18n" style="color: #1155cc;" target="_blank">developers.google.com/<wbr>international/i18n</a></div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span><a href="http://developers.google.com/international" style="color: #1155cc;" target="_blank">developers.google.com/<wbr>international</a></div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>Tool: pseudo localization -- mimic what it will look like when translated</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
Adapt look and feel (localization)</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>prepare:</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>1) determine the targeted language set</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>2) seperate localizable resources from source code</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>3) find a localization vendor and/or tool</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>Case study: Autodesk</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>start by localizing the product landing page (username, units, maps & images)</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
Google i/o launch; android apps locatlization via google play</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span><a href="http://developers.google.com/international/translation-tools/android" style="color: #1155cc;" target="_blank">developers.google.com/<wbr>international/translation-<wbr>tools/android</a></div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
L10n Resources</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>/international/translation-<wbr>tools</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>-translate api used</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>localize website automatically to target language</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
Startegy/resources/practical tips</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>Strategy: when/where to launch?</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>languge does not = country</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>law/policy</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>location services can be tricky some places</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>EU sensitive to privacy</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>etc</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>business/data deals</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>resources</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>input tools (<a href="http://google.com/inputtools" style="color: #1155cc;" target="_blank">google.com/inputtools</a>)</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>alows users to input their language on any website/device they are using</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>tools: transliteration, virtual keyboard, IME, speech and handwriting<span style="white-space: pre-wrap;"> </span></div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>phone number library: <a href="http://code.google.com/p/libphonenumber" style="color: #1155cc;" target="_blank">code.google.com/p/<wbr>libphonenumber</a></div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>addresses library</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>font development at google</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span><a href="http://code.google.com/p/noto" style="color: #1155cc;" target="_blank">code.google.com/p/noto</a></div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>/p/sfntly</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>practical tips</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>localize your marketplace metadata</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>mazimize ssearch potential (keywords -- search accounts for 2/3 all sales/installs)</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>steady effort works best</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>localize app screenshots</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<br></div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
---------------</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<b>Android pro tips: making apps work like magic</b></div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<br></div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
Android Beam</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
Lockscreen widgets</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>1 line of xml to implement</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
location</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>now part of Google Play services</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>gEOFENCING (100 PER USER)</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>Google's algorithm will choose what location method to user (GPS, wifi, etc) based on situation</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
Activity Recognition</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>ex: sports app that gives updates when you aren't moving, but turns them down/off when biking</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
Google+ ign on</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>Cross devie sign on (1 login to rule them all)</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>Most android users have Goole+ installed and ready to go</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
There is such a thing as too much context</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>Pay attention to what users are doing</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>Why they are doing it</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>Allow users to opt out of having it done</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
Text to speech</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
Speech recognition</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>Your app knows what users were doing and is most likely to have said -- allows better filters of options</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
Always give a 48DP min click size to things</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>Android doesn't recomment putting buttons at the very bottom of the screen because a use ight accidentally</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>click out of the app</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
Touch feedback</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>**Android training class "Touch Gestures"</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
"Jazz Hands"</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>Keep track of every thing touching the screen & their relative position to one another</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
Google analytics for mobile devices</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
Don't reveal your tricks</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>No refresh button! just do it</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>Google cloud messaging</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>tells the server when to pull</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>uses peristent xmpp server</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>manages these server transfers for you</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>Client updates</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>SyncAdapter (will soon be better documented)</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>On Demand Downloads</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>pre fetch what you can</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>batch everything</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<br></div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
--------------</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<b>Enchant, Simplify, Amaze: Android's Desgn Principles</b></div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<br></div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
Users are overwhelmed by limitless opportunities & options</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
Avoid Negative emtions</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>don't interrupt me when I'm busy</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
Trigger positive emotons</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
Studies:</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>Marriage study:</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>5:1 pos:neg ration = good outcome</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>1:1 pos:neg ration = bad outcome</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>Work group study:</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>3:1 pos:neg ratio = more productive (Barbara Frederickson, 2009)</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
Example: Visual Motion</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>last home screen -- tilts and changes color to indicate end</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
Pop Ups = like being nagged (best case) or yelled at (worst case)</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
Picures are faster than words</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<br></div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
When writing copy, keep these things in mind:</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>1) Keep it brief</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>2) Not users fault</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>3) Sprinke encouragement</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<br></div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
Decide for me but give me the final say</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>No "are you sure" prompts</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>Instead, do the action and give a "undo" button</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
Do the heavy lifting for me</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
real objects are more fun than buttons/menus</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
Delight me in supising ways</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
Give me tricks that work everyhere</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
Get to know me</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
Only show me what i nee when i need it</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<br></div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
Parting thoughts:</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>are you enchanting us?</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>are you simplifying our lives?</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>are you keeping time/attention on what matters?</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<span style="white-space: pre-wrap;"> </span>are you making us amazing?</div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<br></div>
<div style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">
<a href="http://developer.android.com/design/get-started/principles" style="color: #1155cc;" target="_blank">developer.android.com/design/<wbr>get-started/principles</a></div>
Anonymoushttp://www.blogger.com/profile/03400668242474671693noreply@blogger.comtag:blogger.com,1999:blog-267527378553374074.post-43490778028345566242013-05-16T23:08:00.000-07:002013-05-17T10:53:40.055-07:00Google I/O Day 1 Session Notes<div><div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg99r9A6cDL4r_SCj7LI4_zfGUjpvhNol-wkkl8QYBu4gzOhVO3oVivDWJ2x3xqUWtf_LReEpuBJD7I8J9kDW6vIb5_QkfyHqVW-ntKYsUAPE5JmqlBMfo_Sz8oWm6E3D973X6R6rBpnv8/s640/blogger-image-1234535375.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg99r9A6cDL4r_SCj7LI4_zfGUjpvhNol-wkkl8QYBu4gzOhVO3oVivDWJ2x3xqUWtf_LReEpuBJD7I8J9kDW6vIb5_QkfyHqVW-ntKYsUAPE5JmqlBMfo_Sz8oWm6E3D973X6R6rBpnv8/s640/blogger-image-1234535375.jpg"></a></div><br></div><div><br></div>Thought I'd post my notes from sessions on Google I/O Day 1. I'll add a much more structured summary soon, but here are the raw notes:<br>
<br>
<br>
------------<br>
Acions in the Inbox (powered by schemas)<br>
<br>
Schema in gmail<br>
<span class="Apple-tab-span" style="white-space: pre;"> </span>1) Rate & Review<br>
<span class="Apple-tab-span" style="white-space: pre;"> </span>2) One click<br>
<span class="Apple-tab-span" style="white-space: pre;"> </span>3) RSVP<br>
<span class="Apple-tab-span" style="white-space: pre;"> </span>4) GOto actions, shortcut actions<br>
<br>
In addition to gmail, some schema also power Search and Now<br>
<br>
Add simple markup in your emails and these can power the gmail experience<br>
<span class="Apple-tab-span" style="white-space: pre;"> </span>- the client will control the experience (for example, gmail renders the markup you write)<br>
<span class="Apple-tab-span" style="white-space: pre;"> </span>- this gives a consistent experience for the users so they understand<br>
<br>
Currently support 2 markup formats:<br>
<span class="Apple-tab-span" style="white-space: pre;"> </span>1) microdata<br>
<span class="Apple-tab-span" style="white-space: pre;"> </span>2) JSON<br>
<br>
<br>
One Click<br>
<span class="Apple-tab-span" style="white-space: pre;"> </span>1) shows in the inbox, user never has to leave<br>
<span class="Apple-tab-span" style="white-space: pre;"> </span>2) Lets you perform a predefined request (renew subscription, add to queue, approve...)<br>
<span class="Apple-tab-span" style="white-space: pre;"> </span>3) Gmail renders these as buttons<br>
<span class="Apple-tab-span" style="white-space: pre;"> </span><br>
RSVP<br>
<span class="Apple-tab-span" style="white-space: pre;"> </span>1) Shows in the inbox, user never has to leave<br>
<span class="Apple-tab-span" style="white-space: pre;"> </span>2) Responding to an event invitation from inside the inboxx<br>
<span class="Apple-tab-span" style="white-space: pre;"> </span>3) Gmail renders this as a box with action buttons for the user to respond with<br>
-gmail returns the answer to you to handle and take appropriate action<br>
<br>
Rate & Review<br>
<span class="Apple-tab-span" style="white-space: pre;"> </span>1) Shows in the inbox, user never has to leave<br>
<span class="Apple-tab-span" style="white-space: pre;"> </span>2) Reviewng goods, movies, restaurants, and any other kinds of product or service<br>
<br>
GOTO actions<br>
<span class="Apple-tab-span" style="white-space: pre;"> </span>1) This covers all other cases not met by above 3<br>
<span class="Apple-tab-span" style="white-space: pre;"> </span>2) User has to leave the inbox with these<br>
<span class="Apple-tab-span" style="white-space: pre;"> </span>3) Simplest action type<br>
<span class="Apple-tab-span" style="white-space: pre;"> </span>4) Used to redirect the user to the page where the action can be completed<br>
<br>
TO TRY:<br>
<span class="Apple-tab-span" style="white-space: pre;"> </span>developers.google.com/gmail/schemas<br>
<br>
Q&A<br>
1) Can you have multiple actions in each email?<br>
<span class="Apple-tab-span" style="white-space: pre;"> </span>Singe action per email, but can apply to a group of things -- whatever the action is gets applied to all<br>
2) What other google products will support this?<br>
<span class="Apple-tab-span" style="white-space: pre;"> </span>Gmail, Search Now currently work; Google+ is coming along soon<br>
<br>
---------<br>
<br>
Google+ and Search<br>
<br>
Brand queries (direct)<br>
Surface google+ images and info on the results page<br>
--This can double your presence on the page by having more inks all pointing to you<br>
What you see in the right hand bar<br>
<span class="Apple-tab-span" style="white-space: pre;"> </span>logo (comes form g+ page)<br>
<span class="Apple-tab-span" style="white-space: pre;"> </span>name<br>
<span class="Apple-tab-span" style="white-space: pre;"> </span>follow button<br>
<span class="Apple-tab-span" style="white-space: pre;"> </span>links<br>
<span class="Apple-tab-span" style="white-space: pre;"> </span>can be part of your g+ page, or your website<br>
<span class="Apple-tab-span" style="white-space: pre;"> </span>popular (on your site) with users<br>
<br>
If you use google sign in on your site, send the data, google aggregates user activites and links into them directly in the right hand side bar in search results<br>
<br>
Useful for<br>
<span class="Apple-tab-span" style="white-space: pre;"> </span>product launch posts<br>
<span class="Apple-tab-span" style="white-space: pre;"> </span>events<br>
<span class="Apple-tab-span" style="white-space: pre;"> </span>Promotions<br>
<span class="Apple-tab-span" style="white-space: pre;"> </span>Real time messages<br>
<span class="Apple-tab-span" style="white-space: pre;"> </span>need to say something with urgency<br>
<span class="Apple-tab-span" style="white-space: pre;"> </span>type a post for g+, send, within a minute that recent message will be in results<br>
<span class="Apple-tab-span" style="white-space: pre;"> </span>Visuals<br>
<br>
<br>
Basic Integration: + page (brand, followers, posts)<br>
<span class="Apple-tab-span" style="white-space: pre;"> </span>reguirements:<br>
activated + page,<br>
claim your brand website (url for our brand, show youre real),<br>
validate brand page with some code<br>
2 ways<br>
add widget to your page (on home = validation)<br>
badge, follow button<br>
link tag<br>
recent activity (1 week)<br>
<span class="Apple-tab-span" style="white-space: pre;"> </span>must have: some text (posted within the week)<br>
<span class="Apple-tab-span" style="white-space: pre;"> </span>recommend: link or image on top of that is optimal<br>
<br>
30 mins or so to set up and done<br>
<br>
Deeper integration: G+ sign in (popular on g+)<br>
<span class="Apple-tab-span" style="white-space: pre;"> </span>Send app actiities with user consent to google to be shown in results<br>
<span class="Apple-tab-span" style="white-space: pre;"> </span>3 parts<br>
<span class="Apple-tab-span" style="white-space: pre;"> </span>who is on your site<br>
<span class="Apple-tab-span" style="white-space: pre;"> </span>what activity are they doing<br>
<span class="Apple-tab-span" style="white-space: pre;"> </span>provide a schema.org tag so crawlers know how to show it<br>
<br>
google+ sign in<br>
sign in button<br>
add sign in widget (activated with snippet of html markup)<br>
ID: cloud.google.com/console (set up client id)<br>
<span class="Apple-tab-span" style="white-space: pre;"> </span>Write app activities<br>
<span class="Apple-tab-span" style="white-space: pre;"> </span>send “moments” to google<br>
<span class="Apple-tab-span" style="white-space: pre;"> </span>Add schema.org markup to page to tell google what the link actually points to (what is the content?)<br>
<br>
<br>
schema.ord/docs/full.html<br>
<br>
supported markup types:<br>
music<br>
movie<br>
<br>
<br>
------------------------<br>
<br>
Found in Translation<br>
<br>
<br>
<ul>
<li>1954 IBM Georgetown experiment</li>
<ul>
<li><span class="Apple-tab-span" style="white-space: pre;"> </span>250 vocab</li>
<li><span class="Apple-tab-span" style="white-space: pre;"> </span>6 rules of grammar</li>
<li><span class="Apple-tab-span" style="white-space: pre;"> </span>60 russian sentences to english</li>
</ul>
</ul>
<br>
<br>
<ul>
<li>Why google can do it now</li>
<ul>
<li>computational power has helped make machine translation possible today</li>
<li>data -- have an amazing amounts of data to use; train it off the web</li>
<li>Statistical machine translation</li>
<li><span class="Apple-tab-span" style="white-space: pre;"> </span>geogetown used rules based instead</li>
<li><span class="Apple-tab-span" style="white-space: pre;"> </span>use probability and statistics instead of grammar rules</li>
</ul>
</ul>
<br>
<br>
<br>
<ul>
<li>Google translate: the beginning</li>
<ul>
<li><span class="Apple-tab-span" style="white-space: pre;"> </span>2001</li>
<ul>
<li><span class="Apple-tab-span" style="white-space: pre;"> </span>5 languages besides english</li>
</ul>
<li><span class="Apple-tab-span" style="white-space: pre;"> </span>2003 - 8 languages</li>
<li><span class="Apple-tab-span" style="white-space: pre;"> </span>2003 google starts building its own statistical machine transation syste</li>
<li><span class="Apple-tab-span" style="white-space: pre;"> </span>2005 -- NIST machine translation evaluation</li>
<ul>
<li><span class="Apple-tab-span" style="white-space: pre;"> </span>took 40 hrs to translate 1000 sentences</li>
<li><span class="Apple-tab-span" style="white-space: pre;"> </span>significantly better than the others in competition</li>
</ul>
<li><span class="Apple-tab-span" style="white-space: pre;"> </span>2006 launch</li>
<ul>
<li><span class="Apple-tab-span" style="white-space: pre;"> </span>chinese, arabic to english</li>
</ul>
<li><span class="Apple-tab-span" style="white-space: pre;"> </span>russian next</li>
<li><span class="Apple-tab-span" style="white-space: pre;"> </span>2007 - replaced 3rd party sytem</li>
<li><span class="Apple-tab-span" style="white-space: pre;"> </span>2008 - any language to every other (34 languages)</li>
<li><span class="Apple-tab-span" style="white-space: pre;"> </span>2011 -- launched API</li>
<li><span class="Apple-tab-span" style="white-space: pre;"> </span>May 2013 -- 71 languages</li>
</ul>
</ul>
<br>
<br>
<br>
<ul>
<li>How it works</li>
<ul>
<li><span class="Apple-tab-span" style="white-space: pre;"> </span>phrase based translation model</li>
</ul>
</ul>
<br>
<br>
<br>
<ul>
<li>today</li>
<ul>
<li><span class="Apple-tab-span" style="white-space: pre;"> </span>200+ mill users</li>
<li><span class="Apple-tab-span" style="white-space: pre;"> </span>92% outside us</li>
<li><span class="Apple-tab-span" style="white-space: pre;"> </span>1 bil translations / day</li>
<li><span class="Apple-tab-span" style="white-space: pre;"> </span>more text than is in 1 millions books</li>
</ul>
</ul>
<br>
<br>
<br>
<ul>
<li>Phrasebooks</li>
<ul>
<li><span class="Apple-tab-span" style="white-space: pre;"> </span>add phrases that are common to you and then learn them in all the languages when travelling (launched about a month ago)</li>
</ul>
<li>How you get text into the translate app</li>
<ul>
<li><span class="Apple-tab-span" style="white-space: pre;"> </span>handwriting input</li>
<li><span class="Apple-tab-span" style="white-space: pre;"> </span>big in emerging markets where people arent used to keyboards</li>
<li><span class="Apple-tab-span" style="white-space: pre;"> </span>take a picture with your camera</li>
<li><span class="Apple-tab-span" style="white-space: pre;"> </span>pic of a sign, translate it</li>
</ul>
<li>Conversation mode</li>
<ul>
<li><span class="Apple-tab-span" style="white-space: pre;"> </span>will read things to you</li>
<li><span class="Apple-tab-span" style="white-space: pre;"> </span>(useful for telling a cab driver where you are)</li>
</ul>
<li>works in airplane mode -- offline mode launched a few months ago</li>
<ul>
<li><span class="Apple-tab-span" style="white-space: pre;"> </span>not quite as good as online, but works</li>
<li><span class="Apple-tab-span" style="white-space: pre;"> </span>download packets into offline mode</li>
</ul>
<li>Where are they going</li>
<ul>
<li><span class="Apple-tab-span" style="white-space: pre;"> </span>more languages</li>
<li><span class="Apple-tab-span" style="white-space: pre;"> </span>better quality</li>
<li><span class="Apple-tab-span" style="white-space: pre;"> </span>ubiquitous</li>
<li><span class="Apple-tab-span" style="white-space: pre;"> </span>real time communication</li>
</ul>
<li>APIs</li>
<ul>
<li><span class="Apple-tab-span" style="white-space: pre;"> </span>International chat allows users in different countries to connect</li>
<li><span class="Apple-tab-span" style="white-space: pre;"> </span>$20 for a million characters</li>
<li><span class="Apple-tab-span" style="white-space: pre;"> </span>how to call</li>
<ul>
<li><span class="Apple-tab-span" style="white-space: pre;"> </span>JSON -- automatic source language detection</li>
<li><span class="Apple-tab-span" style="white-space: pre;"> </span>automatic html parsing</li>
<li><span class="Apple-tab-span" style="white-space: pre;"> </span>lightweight option</li>
</ul>
<li><span class="Apple-tab-span" style="white-space: pre;"> </span>in biz:</li>
<ul>
<li><span class="Apple-tab-span" style="white-space: pre;"> </span>user should be aware they are looking at a translation (nd where it comes from)</li>
<li>how are devs using it?</li>
<ul>
<li><span class="Apple-tab-span" style="white-space: pre;"> </span>mobile apps</li>
<li><span class="Apple-tab-span" style="white-space: pre;"> </span>business process</li>
<li><span class="Apple-tab-span" style="white-space: pre;"> </span>media monitoring</li>
<li><span class="Apple-tab-span" style="white-space: pre;"> </span>hybrid translation (human and machine together)</li>
<li><span class="Apple-tab-span" style="white-space: pre;"> </span>web devs:</li>
<ul>
<li><span class="Apple-tab-span" style="white-space: pre;"> </span>e-comerce reviews</li>
<li><span class="Apple-tab-span" style="white-space: pre;"> </span>mutlimedia content</li>
<li><span class="Apple-tab-span" style="white-space: pre;"> </span>language learning</li>
<li><span class="Apple-tab-span" style="white-space: pre;"> </span>social communities</li>
</ul>
</ul>
</ul>
</ul>
<li>Best practices for API use</li>
<ul>
<li><span class="Apple-tab-span" style="white-space: pre;"> </span>Gist -- trying to get the gist of the text</li>
<li><span class="Apple-tab-span" style="white-space: pre;"> </span>Reach -- want to be more accessible to your audience</li>
<li><span class="Apple-tab-span" style="white-space: pre;"> </span>Bulk -- have a lot to translate, and cost would be an issue by human</li>
<li><span class="Apple-tab-span" style="white-space: pre;"> </span>User Control -- more satisfaction if user generates it, knows they are doing it</li>
<li><span class="Apple-tab-span" style="white-space: pre;"> </span>Reach new markets</li>
<li><span class="Apple-tab-span" style="white-space: pre;"> </span>Growth</li>
<li><span class="Apple-tab-span" style="white-space: pre;"> </span>Compliance (know what user comments are about)</li>
<li><span class="Apple-tab-span" style="white-space: pre;"> </span>Connections -- create network affect among all users from beginning</li>
</ul>
<li>Online resources:</li>
<ul>
<li><span class="Apple-tab-span" style="white-space: pre;"> </span>translate.google.com</li>
<li><span class="Apple-tab-span" style="white-space: pre;"> </span>developers.google.com/translate</li>
<li><span class="Apple-tab-span" style="white-space: pre;"> </span>cloud.google.com/products/more-products</li>
</ul>
</ul>
Anonymoushttp://www.blogger.com/profile/03400668242474671693noreply@blogger.comtag:blogger.com,1999:blog-267527378553374074.post-72419032037852497382013-05-11T10:00:00.000-07:002013-05-11T10:00:01.181-07:00Growth Hacker Conference - SF (5/3/13)<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg675g59EvFrm0dOcjrfVBHZXmfbvZN-BTZb7zgNnqyL91DFmSNiTA1CwBYjB8ur4mGYhaO_yCZCs3ozorYd1N8TjruMkK_qqucJhM5QhAbsShqwXFJGeepz6_UgJfjWmCTnWrmUCe8hq0/s1600/growthhack1.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg675g59EvFrm0dOcjrfVBHZXmfbvZN-BTZb7zgNnqyL91DFmSNiTA1CwBYjB8ur4mGYhaO_yCZCs3ozorYd1N8TjruMkK_qqucJhM5QhAbsShqwXFJGeepz6_UgJfjWmCTnWrmUCe8hq0/s1600/growthhack1.jpeg" height="320" width="320" /></a></div>
<br />
For those of you that couldn't make it to the Growth Hacker Conference last week in SF, I've written up my notes to share here.<br />
<br />
Speakers were divided up by stages of growth: Pre- Product/Market Fit, Transition to Growth, and Scaling Growth.<br />
<br />
My notes are focused generally around what was most useful to our company, which is very early stage. Because of this, many of the partnership and deep dives into business development from the 3rd section are glossed over here.<br />
<h2>
Keynotes:</h2>
<b id="docs-internal-guid-1b40bcff-9213-77ba-b691-055809959728" style="font-weight: normal;"></b><br />
<div dir="ltr" style="display: inline !important; line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<b id="docs-internal-guid-1b40bcff-9213-77ba-b691-055809959728" style="font-weight: normal;"><span style="background-color: white; color: blue; font-family: Arial; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Keith Rabois (Investor at Khosla Ventures, former COO of Square)</span></b></div>
<br />
<b id="docs-internal-guid-1b40bcff-9213-77ba-b691-055809959728" style="font-weight: normal;"></b><br />
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<b id="docs-internal-guid-1b40bcff-9213-77ba-b691-055809959728" style="font-weight: normal;"><span style="vertical-align: baseline; white-space: pre-wrap;">Growth hacking is not growth</span></b></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<b id="docs-internal-guid-1b40bcff-9213-77ba-b691-055809959728" style="font-weight: normal;"><span style="vertical-align: baseline; white-space: pre-wrap;">Some famous growth hacks include:</span></b></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<b id="docs-internal-guid-1b40bcff-9213-77ba-b691-055809959728" style="font-weight: normal;"><span style="vertical-align: baseline; white-space: pre-wrap;">LinkedIn -- indexed professional profiles</span></b></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<b id="docs-internal-guid-1b40bcff-9213-77ba-b691-055809959728" style="font-weight: normal;"><span style="vertical-align: baseline; white-space: pre-wrap;">when you searched for someone on google, their linkedin came up first</span></b></div>
</li>
</ul>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<b id="docs-internal-guid-1b40bcff-9213-77ba-b691-055809959728" style="font-weight: normal;"><span style="vertical-align: baseline; white-space: pre-wrap;">Paypal -- pay with paypal button</span></b></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<b id="docs-internal-guid-1b40bcff-9213-77ba-b691-055809959728" style="font-weight: normal;"><span style="vertical-align: baseline; white-space: pre-wrap;">Seen on websites all over</span></b></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<b id="docs-internal-guid-1b40bcff-9213-77ba-b691-055809959728" style="font-weight: normal;"><span style="vertical-align: baseline; white-space: pre-wrap;">So much easier to implement, button press and you get paid</span></b></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<b id="docs-internal-guid-1b40bcff-9213-77ba-b691-055809959728" style="font-weight: normal;"><span style="vertical-align: baseline; white-space: pre-wrap;">Watched what people on eBay were doing to get the idea</span></b></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<b id="docs-internal-guid-1b40bcff-9213-77ba-b691-055809959728" style="font-weight: normal;"><span style="vertical-align: baseline; white-space: pre-wrap;">most sellers were asking to be paid through paypal, but very clunky to have to give the details of how and where to pay them in their ads</span></b></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<b id="docs-internal-guid-1b40bcff-9213-77ba-b691-055809959728" style="font-weight: normal;"><span style="vertical-align: baseline; white-space: pre-wrap;">took this feedback and made it dead simple to get paid</span></b></div>
</li>
</ul>
</ul>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<b id="docs-internal-guid-1b40bcff-9213-77ba-b691-055809959728" style="font-weight: normal;"><span style="vertical-align: baseline; white-space: pre-wrap;">YouTube - embeddable videos</span></b></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<b id="docs-internal-guid-1b40bcff-9213-77ba-b691-055809959728" style="font-weight: normal;"><span style="vertical-align: baseline; white-space: pre-wrap;">Video is hard</span></b></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<b id="docs-internal-guid-1b40bcff-9213-77ba-b691-055809959728" style="font-weight: normal;"><span style="vertical-align: baseline; white-space: pre-wrap;">Got news orgs, and other websites who needed/wanted videos but didn’t have the $ or time to do it right to use them</span></b></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<b id="docs-internal-guid-1b40bcff-9213-77ba-b691-055809959728" style="font-weight: normal;"><span style="vertical-align: baseline; white-space: pre-wrap;">Was fast, simple to grab the video with YouTube then quickly embed on their website to create content</span></b></div>
</li>
</ul>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<b id="docs-internal-guid-1b40bcff-9213-77ba-b691-055809959728" style="font-weight: normal;"><span style="vertical-align: baseline; white-space: pre-wrap;">ALL of these only worked because the company had a lot of content that was valuable beforehand</span></b></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<b id="docs-internal-guid-1b40bcff-9213-77ba-b691-055809959728" style="font-weight: normal;"><span style="vertical-align: baseline; white-space: pre-wrap;">content 1st, then implement the growth hack</span></b></div>
</li>
</ul>
</ul>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<b id="docs-internal-guid-1b40bcff-9213-77ba-b691-055809959728" style="font-weight: normal;"><span style="vertical-align: baseline; white-space: pre-wrap;">Growth hacking is an observational science</span></b></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<b id="docs-internal-guid-1b40bcff-9213-77ba-b691-055809959728" style="font-weight: normal;"><span style="vertical-align: baseline; white-space: pre-wrap;">Have to watch everything that users do and then work based off it</span></b></div>
</li>
</ul>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<b id="docs-internal-guid-1b40bcff-9213-77ba-b691-055809959728" style="font-weight: normal;"><span style="vertical-align: baseline; white-space: pre-wrap;">Feature design is the new marketing</span></b></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<b id="docs-internal-guid-1b40bcff-9213-77ba-b691-055809959728" style="font-weight: normal;"><span style="vertical-align: baseline; white-space: pre-wrap;">Build great products or features and get traction and virality from them</span></b></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<b id="docs-internal-guid-1b40bcff-9213-77ba-b691-055809959728" style="font-weight: normal;"><span style="vertical-align: baseline; white-space: pre-wrap;">Traditional “marketing” doesn’t get as much traction as this</span></b></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<b id="docs-internal-guid-1b40bcff-9213-77ba-b691-055809959728" style="font-weight: normal;"><span style="vertical-align: baseline; white-space: pre-wrap;">Ex: the best performing email for LinkedIn had a grammatical error in it</span></b></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<b id="docs-internal-guid-1b40bcff-9213-77ba-b691-055809959728" style="font-weight: normal;"><span style="vertical-align: baseline; white-space: pre-wrap;">Were a/b testing emails and this email performed several x better than all the others</span></b></div>
</li>
</ul>
</ul>
</ul>
<b id="docs-internal-guid-1b40bcff-9213-77ba-b691-055809959728" style="font-weight: normal;"><br /><span style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: white; color: blue; font-family: Arial; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">“Understanding the Stages of Growth” by Sean Ellis (CEO Qualroo)</span></div>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">Pyramid of growth (N/A for network effect businesses like chat):</span></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">Growth (top tier)</span></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">Possible, but rarely easy</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">Need a company growth culture where everyone is focused on this</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">Have the right team skills</span></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">designer, copywriter, data, ideally a developer</span></div>
</li>
</ul>
</ul>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">Transition to Growth (middle tier)</span></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">All about execution</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">Key transition to growth activities:</span></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">implement user analytics</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">identify “must have” benefits to product</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">map benefit to effective hooks within the app</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">optimize your business model</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">optimize conversions</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">hire growth team</span></div>
</li>
</ul>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">Tools:</span></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">Kissmetrics</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">Clicatale</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">usertesting.com</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">optimizely</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">unbounce</span></div>
</li>
</ul>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">Example: A company who had very slow growth</span></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">Paused their growth efforts completely</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">mapped the funnel in onboarding</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">diagnosed the causes of user friction in the funnel</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">A/B tested the funnel</span></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">landing pages</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">messaging</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">trial process</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">installers</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">flows</span></div>
</li>
</ul>
</ul>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">Conversion rate = desire - friction</span></div>
</li>
</ul>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">PMF (bottom, biggest, tier)</span></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">Pre PMF key things:</span></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">responsiveness to feedback -- learn from all the users and act on it</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">Inspiration -- find inspiration from competitors, user trends, etc</span></div>
</li>
</ul>
</ul>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">NETWORK EFFECT BUSINESS EXCEPTION</span></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">businesses like chat</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">have to optimize every piece on the fly</span></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">can’t test, then grow</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">have to grow as you test to get enough users on board to build value and grow more</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">track everything</span></div>
</li>
</ul>
</ul>
</ul>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">User feelings survey:</span></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">“How would you feel if you could no longer use Product X”</span></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">Target getting 40% of user responses to be “very disappointed”</span></div>
</li>
</ul>
</ul>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">Complexity, not price, is the barrier to entry</span></div>
</li>
</ul>
<br /><span style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span><div class="separator" style="clear: both; text-align: center;">
</div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjAzeI2CzXm8r-0xA-6MxBk9DTm0pO8N_X0ydhbEi1IU4ktQL8tQ8kT6IIkKIp7y1CzbltxK1fylD7pPJAdEVH1XbZlu5sNjybBNUgRTko_TULv9fnqjE_9I5iYrflzIZuwzdSAmpbml3Q/s1600/growthhack3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjAzeI2CzXm8r-0xA-6MxBk9DTm0pO8N_X0ydhbEi1IU4ktQL8tQ8kT6IIkKIp7y1CzbltxK1fylD7pPJAdEVH1XbZlu5sNjybBNUgRTko_TULv9fnqjE_9I5iYrflzIZuwzdSAmpbml3Q/s1600/growthhack3.jpg" /></a></div>
<h2>
<span style="font-family: 'Trebuchet MS'; font-size: 21px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span></h2>
<h2>
<span style="font-family: 'Trebuchet MS'; font-size: 21px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Stage I. Pre product/market fit</span></h2>
<div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: white; color: blue; font-family: Arial; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">"Growth v Engagement: Pre Product/market fit" Greg Tseng (CEO and cofounder of Tagged)</span></div>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">Tagged timeline</span></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">Launch 2004</span></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">social network for US teens</span></div>
</li>
</ul>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">Dec 2005</span></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">1mm registered</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">$7mm series B</span></div>
</li>
</ul>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">Oct 2006</span></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">Opened to all countries & ages 13+</span></div>
</li>
</ul>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">Dec 2006</span></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">12mm registered</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">0.4B pageviews monthly</span></div>
</li>
</ul>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">Oct 2007</span></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">Pivoted to social discovery</span></div>
</li>
</ul>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">Dec 2007</span></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">60mm registered</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">0.8B monthly pageviews</span></div>
</li>
</ul>
</ul>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">Learnings from Tagged</span></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">sustainable value only comes from real user engagement</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">a startup’s first goal is to prove PMF</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">The ONLY case where you should do growth to help achieve PMF is:</span></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">when you need a big enough sample size to A/B test against</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">your product is your users</span></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">Messaging apps -- need more people to have more convos</span></div>
</li>
</ul>
</ul>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">Viral marketing is a tactic, not a religion</span></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">don’t get too obsessed with it as it won’t give you everything you need</span></div>
</li>
</ul>
</ul>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">When launching a new app</span></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">How does onboarding look?</span></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">which pieces can you optimize to increase engagement?</span></div>
</li>
</ul>
</ul>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">How do you re-engage churned users?</span></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">push notifications on mobile are powerful</span></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">user either a specific experience for reactivating users OR</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">just use the new user experience (if they’ve been gone for a while they are really just like a new user for your purposes)</span></div>
</li>
</ul>
</ul>
</ul>
<br /><span style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: white; color: blue; font-family: Arial; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">"How to make your 1st dollar" Noah Kagan (CEO & founder AppSumo, VP Marketing Mint.com)</span></div>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">If your product sucks, marketing and growth won’t matter at all</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">Objective: start hustling today</span></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">appsumo.com/coffee</span></div>
</li>
</ul>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">To validate your product, take 48 hours to find out:</span></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">“Will a user pay me for this product?”</span></div>
</li>
</ul>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">airbnb example:</span></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">how would you build and validate the product from scratch within the next 48 hours?</span></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">Answer: email friends that you are going out of town today -- who will pay me to stay at my place?</span></div>
</li>
</ul>
</ul>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">Square example</span></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">how would you validate idea in next 48?</span></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">Answer: go to the farmer’s market with a credit card reader. Process payments right there for customers</span></div>
</li>
</ul>
</ul>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">appsumo.com/tacos</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">howtomakeyourfirstdollar.com</span></div>
</li>
</ul>
<br /><span style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: white; color: blue; font-family: Arial; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">"Habits: From Inception to Adoption" Josh Elman (founded Twitter Growth Team, Principal at Greylock) </span></div>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">Growth Key Questions:</span></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Purpose</span><span style="vertical-align: baseline; white-space: pre-wrap;">: What do you need to solve?</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Inception</span><span style="vertical-align: baseline; white-space: pre-wrap;">: How can you make users aware of your product?</span></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">Viral invites</span></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">“Come join me because of this value”</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">SMS growth in mobile (untapped medium)</span></div>
</li>
</ul>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">VIne: download links below videos in FB etc</span></div>
</li>
</ul>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Adoption</span><span style="vertical-align: baseline; white-space: pre-wrap;">: How can you teach users to use it?</span></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">Make a good 1st impression - don’t just rush through onboarding</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">Teach the important product pieces in onboarding so they “get” it</span></div>
</li>
</ul>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Habits</span><span style="vertical-align: baseline; white-space: pre-wrap;">: How can we keep them using it?</span></div>
</li>
</ul>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">How do you knw if users are visitors or regulars?</span></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">Visitors:</span></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">use once</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">come via a prompt</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">don’t remember the name</span></div>
</li>
</ul>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">Regulars</span></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">come back at some significant frequency</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">come on their own</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">remember the name and tell others</span></div>
</li>
</ul>
</ul>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">How many people are really using your product?</span></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">Log in at frequency you expect</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">you have confidence they’ll come back</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">you’re comfortable that they will eventually pay you for it</span></div>
</li>
</ul>
</ul>
<br /><span style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span><div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPsDKop_-6eLkqT5L6w5S_cyr2eC2A4OJlI93SPAVr_jn3dAP1QucnWxCC8BM3Ft-z0J1yg_crvm6SwLIHMkdhuRRlkBaCioKFYAkiODHrP5z9ZgVVtRYktVborLdG_xx5CZz-KZmRdVs/s1600/growthhack2.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPsDKop_-6eLkqT5L6w5S_cyr2eC2A4OJlI93SPAVr_jn3dAP1QucnWxCC8BM3Ft-z0J1yg_crvm6SwLIHMkdhuRRlkBaCioKFYAkiODHrP5z9ZgVVtRYktVborLdG_xx5CZz-KZmRdVs/s1600/growthhack2.jpeg" /></a></div>
<h2>
<span style="font-family: 'Trebuchet MS'; font-size: 21px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Stage II. Transition to growth</span></h2>
<div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: white; color: blue; font-family: Arial; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Elliot Shmukler (VP Product & Growth for Wealthfront, Senior Director of LinkedIn Growth)</span></div>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">Set a goal for your product. Then Optimize by:</span></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">Reduce friction</span></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">if the flow is complicated, use microquestions (LinkedIn optimize profile)</span></div>
</li>
</ul>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">Increase Incentive</span></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">Give people a rating of product vs something else (before sign up) so they can compare and understand your value</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">social proof</span></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">show me people i know that use it</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">At LinkedIn this doubled growth</span></div>
</li>
</ul>
</ul>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">Increase Exposure</span></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">ask me to do it more often</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">ask me to di it more prominenetly</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">ask me to do it in more places</span></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">keep asking in places that make sense</span></div>
</li>
</ul>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">LinkedIn pops up a box to endorse a friend on their profile - after you endorse, they show you more people ot endorse</span></div>
</li>
</ul>
</ul>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">If you can’t immediately learn from your experiment, try AGAIN in the future</span></div>
</li>
</ul>
<br /><span style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: white; color: blue; font-family: Arial; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">"Email Engagement" Mike Greenfield (Co-founder Circle of Moms & TeamRankings, Analytics at LinkedIn)</span></div>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">Nov 2010 -- grew on FB ads to 6mm users, but then channels closed and users dropped by 50%, only 1mm active</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">Steps to email success</span></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">Inbox delivery</span></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">SendGrid - good, but can’t guarantee delivery and $$$$</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">ReturnPath: certifies emails, painful setup, cheaper, more effective</span></div>
</li>
</ul>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">One Item Focus</span></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">1 piece of content you focus on</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">can have other content, but deprioritize it</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">A/B test “from” name</span></div>
</li>
</ul>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">Quality</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">Subject Optimization</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">Winners & Losers</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">Personalization</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">Frequency</span></div>
</li>
</ul>
</ul>
<br /><span style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: white; color: blue; font-family: Arial; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">"Why BD Matters" Alison Rosenthal (former Director BD at Facebook, Executive in Residence at Greylock)</span></div>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">Emergence of mobile at FB</span></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">Look at the data</span></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">Where is demand?</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">Where are new users?</span></div>
</li>
</ul>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">What are easy wins?</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">You can really grow in mobile by leveraging BD</span></div>
</li>
</ul>
</ul>
<br /><span style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: white; color: blue; font-family: Arial; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">"Hyper-Growth" Gagan Biyani (CEO & Cofounder of Fresh, Co-founder of Udemy)</span></div>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">Lyft example:</span></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">worked on the brand first</span></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">making women feel more comfortable in taxis</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">personally interviewed every driver to fit that brand</span></div>
</li>
</ul>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">growing lyft in LA</span></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">met with users</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">went out as street team in santa monica and convinced people to use lyft at the bars</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">created mobile ads based on what convinced people and what phrases were used, etc</span></div>
</li>
</ul>
</ul>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">User thought cycle</span></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">I hate change</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">what is this?</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">what was name again?</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">oh dude, try this</span></div>
</li>
</ul>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">User life cycle</span></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">advertising</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">conversion</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">retention</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">virality</span></div>
</li>
</ul>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">Most startups don’t have the volume to do A/B tests well</span></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">talk to customers to make A & B better in the first place</span></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">if both suck you’ll waste 2 weeks</span></div>
</li>
</ul>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">talk to users at all stages in lifecycle</span></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">don’t use service</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">conversion</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">retention</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">virality</span></div>
</li>
</ul>
</ul>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">Growth hackers strength is understanding your users at all levels, then doing stuff for them</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">Build brand; understand users; apply ideas for growth hacks</span></div>
</li>
</ul>
<br /><span style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span><div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4oN4mJB5xe5_BXknp51QhP0XLXtvGXhKxV6epKZhcWRG6bPS2oEOaWbJzV2ITUZEcrSuKCTYcOn-QgVU9gz6oBxXl5BsGf0S_3I2w0imHzwvHl2MR24z3XddWl8klVrgLctpA05bALIY/s1600/growthhack4.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4oN4mJB5xe5_BXknp51QhP0XLXtvGXhKxV6epKZhcWRG6bPS2oEOaWbJzV2ITUZEcrSuKCTYcOn-QgVU9gz6oBxXl5BsGf0S_3I2w0imHzwvHl2MR24z3XddWl8klVrgLctpA05bALIY/s1600/growthhack4.jpeg" /></a></div>
<h2>
<span style="font-family: 'Trebuchet MS'; font-size: 21px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Stage III. Scaling growth</span></h2>
<div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: white; color: blue; font-family: Arial; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">"Growth at Scale" Akash Garg (Director of Engineering for Twitter Growth Team, Co-founder & CTO Hi5)</span></div>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">Early on</span></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">optimize sign up and conversion flow</span></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">look at user actions within this</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">optimize out from there</span></div>
</li>
</ul>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">make short term, local changes</span></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">specific actions</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">specific flows</span></div>
</li>
</ul>
</ul>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">Later</span></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">long-term, sustainable changes</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">“Ideal” user should be mapped</span></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">retains month to month</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">generate high value actions</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">generate revenue</span></div>
</li>
</ul>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">identify your “growth driver” metrics</span></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">what converts a user from casual to core?</span></div>
</li>
</ul>
</ul>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">When you make a change dont just look at results 1 week out, check back in 2-3 months & over time</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">Best Practices</span></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">Multi channel growth (UI, Email, Push, etc)</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">Quality metric</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">Holdbacks</span></div>
</li>
</ul>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">Growth engineers are:</span></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">full stack</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">problem solvers</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">metrics driven</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">#shipit</span></div>
</li>
</ul>
</ul>
<br /><span style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: white; color: blue; font-family: Arial; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">Matt Hudson (Product Manager for Quantitative Analytics at YouTube)</span></div>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">3 principles for growth</span></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">choosing the right metrics matter</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">culture change starts with great questions</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">align yourself around the user</span></div>
</li>
</ul>
</ul>
<br /><span style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: white; color: blue; font-family: Arial; font-size: 15px; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">"Growth is not" Stan Chudnovsky (Co-founder of IronPearl, now Paypal head of growth)</span></div>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">advises wanelo, poshmark, path, goodreads</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">“3 things that growth is not”</span></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: circle; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">not about complexity</span></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">great product built on simple insight into human psychology</span></div>
</li>
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: square; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">Goodreads: surface friends reviews to top of list</span></div>
</li>
<ul style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="vertical-align: baseline; white-space: pre-wrap;">increased review writing by 5x</span></div>
</li>
</ul>
</ul>
</ul>
</ul>
<br /><span style="background-color: white; color: #222222; font-family: Arial; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span></b>Anonymoushttp://www.blogger.com/profile/03400668242474671693noreply@blogger.comtag:blogger.com,1999:blog-267527378553374074.post-26327554430409078762013-04-20T10:00:00.000-07:002013-04-20T10:00:01.753-07:00Quote Art<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBkC6L8C9gr5SsryyT3eGWeewjgjWVYaoAD-j3FNT7bt_WR7BVh2Fb_PXNLCtQ4YDl-486XdZS6YPdrsiZBz-sYgquDB3Cs1sT2Q55kwLZ6YSE-bnUb4UCfPO1VLWF0McK8Z3wM2TIAnc/s1600/Darcy-Proposal.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBkC6L8C9gr5SsryyT3eGWeewjgjWVYaoAD-j3FNT7bt_WR7BVh2Fb_PXNLCtQ4YDl-486XdZS6YPdrsiZBz-sYgquDB3Cs1sT2Q55kwLZ6YSE-bnUb4UCfPO1VLWF0McK8Z3wM2TIAnc/s1600/Darcy-Proposal.jpg" height="212" width="320" /></a></div>
<br />Anonymoushttp://www.blogger.com/profile/03400668242474671693noreply@blogger.comtag:blogger.com,1999:blog-267527378553374074.post-79901135988604783722013-03-31T14:13:00.000-07:002013-03-31T14:13:43.770-07:00The art of the art wall<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8qeOSRUexIRbJIDTr047hskGFuQTtd-W0rB9q7nJWYjkcM2Z8a2gXV2c362ycRS5JsVqy-iNMrophK6c4SP7PmDeWT9t8P_tNffS591go6iyjwi5l0kRPH400ExTxP7-ewQWyt-pwmu0/s1600/Screen+shot+2012-10-08+at+11.48.14+PM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8qeOSRUexIRbJIDTr047hskGFuQTtd-W0rB9q7nJWYjkcM2Z8a2gXV2c362ycRS5JsVqy-iNMrophK6c4SP7PmDeWT9t8P_tNffS591go6iyjwi5l0kRPH400ExTxP7-ewQWyt-pwmu0/s1600/Screen+shot+2012-10-08+at+11.48.14+PM.png" height="320" width="217" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6l0utxpWQ5V1hce7VnhwvcxsOdQBfYUzcF60tiAMoFxXvdIc5LsoTWQU9wNvnErmn9w09kyKuLfuiomF6S34q50zdP3nND-TmDMFFoK84gjs44MXENHyYXpoKypxodzQxYiMnuELFtLg/s1600/Screen+shot+2012-08-21+at+12.12.41+AM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6l0utxpWQ5V1hce7VnhwvcxsOdQBfYUzcF60tiAMoFxXvdIc5LsoTWQU9wNvnErmn9w09kyKuLfuiomF6S34q50zdP3nND-TmDMFFoK84gjs44MXENHyYXpoKypxodzQxYiMnuELFtLg/s1600/Screen+shot+2012-08-21+at+12.12.41+AM.png" height="307" width="320" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgub2GEnj2qNSOHdanmTJjXh8UmlDaONsvOr-g0swYsSoxm37RhFMxorhuIzZ5jks5y7KbaGukO4sL-QBVTvSIByv4s1IQw05QGQxByBMIth4DHuS15SjXux71R1v8Vyu6JcvjsNmk6tII/s1600/Screen+shot+2012-10-08+at+11.49.35+PM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgub2GEnj2qNSOHdanmTJjXh8UmlDaONsvOr-g0swYsSoxm37RhFMxorhuIzZ5jks5y7KbaGukO4sL-QBVTvSIByv4s1IQw05QGQxByBMIth4DHuS15SjXux71R1v8Vyu6JcvjsNmk6tII/s1600/Screen+shot+2012-10-08+at+11.49.35+PM.png" height="213" width="320" /></a></div>
<br />Anonymoushttp://www.blogger.com/profile/03400668242474671693noreply@blogger.comtag:blogger.com,1999:blog-267527378553374074.post-27159977483690928892013-03-25T10:00:00.000-07:002013-03-25T10:00:07.994-07:005 Stages of Designer Grief<div style="text-align: center;">
Every designer has been there at one point or another...</div>
<div style="text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBg63exBwgf7uog42V6d03MGllvk51Qup8KrQN2zy5vY5ag1oi_LwBISmF7HCW7Rq8p5pA6YfhQ57H9r4AE1HwkGDMGuIxvPIlOCntWlrj-aUm5xCTr9JHxXB5r-mES5s8y1Nip0_m4-8/s1600/5stagesdesignergreif.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBg63exBwgf7uog42V6d03MGllvk51Qup8KrQN2zy5vY5ag1oi_LwBISmF7HCW7Rq8p5pA6YfhQ57H9r4AE1HwkGDMGuIxvPIlOCntWlrj-aUm5xCTr9JHxXB5r-mES5s8y1Nip0_m4-8/s1600/5stagesdesignergreif.jpg" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<br />Anonymoushttp://www.blogger.com/profile/03400668242474671693noreply@blogger.comtag:blogger.com,1999:blog-267527378553374074.post-52439692732855505832013-01-17T12:00:00.000-08:002013-01-17T12:00:05.542-08:00Types of Tea<a href="http://media-cache-ec6.pinterest.com/upload/57843176434176049_dEOVgXHm_b.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://media-cache-ec6.pinterest.com/upload/57843176434176049_dEOVgXHm_b.jpg" /></a><i>Part 3 in my January series on tea. Wanna see more? <a href="http://pinterest.com/mnorgan/tea/">Check out my Pinterest board on tea.</a></i><br />
<br />
So, what is tea really? Tea is a drink made by pouring hot water over cured leaves of the Camellia sinensis plant.<br />
<br />
When they start out, the different varieties of tea leaves are actually very similar. What really differentiates the types is what is done to them during processing. The way each type is processed creates the variations in color and flavor that you see. The amount of oxidation that occurs during this process is what brings out the color in the tea.<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
The 4 Major Tea Types:<br />
<br />
<b>Black</b><br />
<br />
Like other varieties of tea, black tea is rich in polyphenols, a type of antioxidant. It's also very low in calories, protein, sodium, and fat. Some studies have also pointed towards black tea reducing your risk of cardiovascular disease.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://media-cache-ec3.pinterest.com/upload/134404370099613511_aUbrlQqc_b.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://media-cache-ec3.pinterest.com/upload/134404370099613511_aUbrlQqc_b.jpg" /></a></div>
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<b>Oolong</b><br />
<br />
Like other varieties of tea, Oolong is often associated with benefits to cardiovascular health, reducing the risk of cancer, and boosting metabolism. It contains a healthy dose of antioxidants and is semi-oxidized, ranging somewhere between black and green tea is color.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://media-cache-ec5.pinterest.com/upload/188588303115656791_YMu59a5a_b.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://media-cache-ec5.pinterest.com/upload/188588303115656791_YMu59a5a_b.jpg" /></a></div>
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<b>Green</b><br />
<br />
Green tea has been touted as having a number of health benefits such as reducing the risk of heart disease, boosting metabolism, and lowering your risk for cancer. In addition, green tea extracts are now appearing widely in beauty and health products.<br />
<br />
Studies on green teas true health benefits are still pretty inconclusive, but this tea does still have plenty of antioxidants and shares the same benefits as other varieties.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://media-cache0.pinterest.com/upload/187180928232794705_NGsCjFiT_b.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://media-cache0.pinterest.com/upload/187180928232794705_NGsCjFiT_b.jpg" /></a></div>
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<b>White</b><br />
<br />
White tea is made of the buds and leaves of the camellia sinensis plant. Its name is actually derived from the silvery-white hairs on the tea plants buds.<br />
<br />
White tea shares the same antioxidant powers of other varieties of teas.Various studies have also pointed to its potential benefits in decreasing the risk of cardiovascular disease, as well as having antiviral, anti-inflammatory, and anti bacterial qualities.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://media-cache0.pinterest.com/upload/153333562282625350_0QsrMb1m_b.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://media-cache0.pinterest.com/upload/153333562282625350_0QsrMb1m_b.jpg" /></a></div>
<br />
<br />
<br />Anonymoushttp://www.blogger.com/profile/03400668242474671693noreply@blogger.comtag:blogger.com,1999:blog-267527378553374074.post-44147820534595235292013-01-14T11:00:00.000-08:002013-01-14T11:00:03.874-08:00Tea + Hats<div class="separator" style="clear: both; text-align: center;">
<a href="http://media-cache-ec5.pinterest.com/upload/24206916716623520_kMCHG11O_b.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://media-cache-ec5.pinterest.com/upload/24206916716623520_kMCHG11O_b.jpg" /></a></div>
<i>Part 2 in my January series on tea. Wanna see more? <a href="http://pinterest.com/mnorgan/tea/">Check out my Pinterest board on tea</a>.</i><br />
<i><br /></i>
Tea and hats are just better together. From the Mad Hatter himself to Victorian ladies, hats and tea have been a classic pairing.<br />
<br />
Somewhere along the way we stopped mixing these two, but I love looking back at this fashion statement.<br />
<br />
Here's a collection of some of my favorite tea hats from across the web.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://media-cache-lt0.pinterest.com/upload/13581236346545666_6nJjSRvv_c.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://media-cache-lt0.pinterest.com/upload/13581236346545666_6nJjSRvv_c.jpg" height="320" width="208" /></a><a href="http://media-cache-ec5.pinterest.com/upload/271130840036018055_UrgaXtrd_c.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://media-cache-ec5.pinterest.com/upload/271130840036018055_UrgaXtrd_c.jpg" height="320" width="216" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://media-cache-lt0.pinterest.com/upload/54887689178914292_5YaJ8egY_b.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://media-cache-lt0.pinterest.com/upload/54887689178914292_5YaJ8egY_b.jpg" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://media-cache-ec3.pinterest.com/upload/275845545897531800_Uv63Dx9v_b.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://media-cache-ec3.pinterest.com/upload/275845545897531800_Uv63Dx9v_b.jpg" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://media-cache0.pinterest.com/upload/28147566390562287_VhJszkGN_b.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://media-cache0.pinterest.com/upload/28147566390562287_VhJszkGN_b.jpg" /></a><a href="http://media-cache-ec3.pinterest.com/upload/59039445084546839_bzql1Zer_b.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://media-cache-ec3.pinterest.com/upload/59039445084546839_bzql1Zer_b.jpg" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://media-cache-lt0.pinterest.com/upload/184929128418389976_081i4fC0_b.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://media-cache-lt0.pinterest.com/upload/184929128418389976_081i4fC0_b.jpg" /></a><a href="http://media-cache-ec4.pinterest.com/upload/19632948346452962_IyopqOyq_b.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://media-cache-ec4.pinterest.com/upload/19632948346452962_IyopqOyq_b.jpg" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<a href="http://media-cache-ec4.pinterest.com/upload/187954984419593140_gPugKrpL_b.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://media-cache-ec4.pinterest.com/upload/187954984419593140_gPugKrpL_b.jpg" /></a><br />
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<br />Anonymoushttp://www.blogger.com/profile/03400668242474671693noreply@blogger.comtag:blogger.com,1999:blog-267527378553374074.post-76820148500477751182013-01-12T15:44:00.000-08:002013-01-12T15:47:08.743-08:00A Week in Pins: Jan 12, 2013These are my favorite things I discovered on Pinterest this week:<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://s-media-cache-ec0.pinimg.com/upload/157414949444993511_hWerWhNU_b.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://s-media-cache-ec0.pinimg.com/upload/157414949444993511_hWerWhNU_b.jpg" /></a></div>
<br />
Pinned to "<a href="https://pinterest.com/mnorgan/tea/">Tea</a>"<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://s-media-cache-ec6.pinimg.com/upload/271130840036018055_UrgaXtrd_b.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://s-media-cache-ec6.pinimg.com/upload/271130840036018055_UrgaXtrd_b.jpg" /></a></div>
<br />
Pinned to "<a href="https://pinterest.com/mnorgan/tea/">Tea</a>"<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://s-media-cache-ec5.pinimg.com/upload/28217935137036086_942w44qC_b.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://s-media-cache-ec5.pinimg.com/upload/28217935137036086_942w44qC_b.jpg" /></a></div>
<br />
Pinned to "<a href="https://pinterest.com/mnorgan/fashion/">Fashion</a>"<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://s-media-cache-ec6.pinimg.com/upload/242279654923910535_aXSP9efE_b.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://s-media-cache-ec6.pinimg.com/upload/242279654923910535_aXSP9efE_b.jpg" /></a></div>
<span style="background-color: white;"><br /></span>
<span style="background-color: white;">Spaghetti with Garlic & Olive Oil: </span>Pinned to "<a href="https://pinterest.com/mnorgan/foods/">Foods</a>"Anonymoushttp://www.blogger.com/profile/03400668242474671693noreply@blogger.comtag:blogger.com,1999:blog-267527378553374074.post-77522685155200422952013-01-07T15:00:00.000-08:002013-01-07T15:00:02.862-08:00Happiness is a pot of tea to yourself<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGsjVSimDkYk7DDTeuYQ_S-KJaAd7Q1HzV6P4DQ_F3P5m98x_9hzwTain-f5vZvmtMDAg7HMgDUNcl50YEVArWItk5bXoQlWut_9caAN9GjML8APXOgqwUJqeKZ9T00BZPWFUgVHVgWnI/s1600/teapot_arty1.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGsjVSimDkYk7DDTeuYQ_S-KJaAd7Q1HzV6P4DQ_F3P5m98x_9hzwTain-f5vZvmtMDAg7HMgDUNcl50YEVArWItk5bXoQlWut_9caAN9GjML8APXOgqwUJqeKZ9T00BZPWFUgVHVgWnI/s1600/teapot_arty1.jpg" /></a><i>I've declared January "tea month" -- it seemed like the thing to do. Here's the first post in my month-long exploration into the best beverage on earth.</i><br />
<i><br /></i>
<br />
As I sat over a steaming pot of tea this morning, cupping its sides to warm my hands in the chilly January air, I was just plain happy.<br />
<br />
Traditionally, tea was a sign of civilization, a luxury, and a ritual. For my Grandma, it was the thing you must drink in the afternoon and evenings (she was British after all). For my Mom, it can be hot, cold, or any temperature in between as long as it's strong and black.<br />
<br />
For me, it solves problems. Nothing looks as bad after a cup of tea or with one in hand.<br />
<br />
So, this month I'm celebrating this brewed beverage in all forms.<br />
<br />
<br />
Kicking off my month-long series, I'd like to discuss the teapot. Not to be confused with a teakettle (in which you boil water) a teapot is that noble vessel in which the tea is steeped, served, and kept warm. It never goes on the stove (this causes a very large explosion of hot water and teapot fragments as one of my friends recently proved). It just acts as the intermediary between boiling water and cup.<br />
<br />
Teapots can be found in every shape, size, and level of adornment. Golf leafed, china, patterned with flowers, with sweeping spouts and intricately curved handles. Here is a collection of some of my favorites from around the web.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWgsbJBmt6rlmMsz6xFVoia5dOUA3wyYV7tUOFFFTUvoXv1UkqwgQqhqyXXFEngmm6DhIXkIQA74lq2qCj12RW4C_0ynV69Z2OMRT_nLCbBM2lAA7JNaLYgLKia50WMXd9EAvBk0NkSuo/s1600/teapot_green1.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7NTOgwY9kHbDPwBTR12zU6h1dkFTfU7Z2snyLORpN5-AqtEVi0bAOzlQo0PJy8YsaAqdlgQ9uHKBkCsNVKdukwADFPXtO2rTw-08-Lu1U7cs6jJxM07nsX86fEKp5smkcjeOJijVAyjQ/s1600/teapot_purple1.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"></a></div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWgsbJBmt6rlmMsz6xFVoia5dOUA3wyYV7tUOFFFTUvoXv1UkqwgQqhqyXXFEngmm6DhIXkIQA74lq2qCj12RW4C_0ynV69Z2OMRT_nLCbBM2lAA7JNaLYgLKia50WMXd9EAvBk0NkSuo/s1600/teapot_green1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWgsbJBmt6rlmMsz6xFVoia5dOUA3wyYV7tUOFFFTUvoXv1UkqwgQqhqyXXFEngmm6DhIXkIQA74lq2qCj12RW4C_0ynV69Z2OMRT_nLCbBM2lAA7JNaLYgLKia50WMXd9EAvBk0NkSuo/s1600/teapot_green1.jpg" height="320" width="212" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfc5eB0tN0epw2rYRQoNGQ41eovLF9fXlR1l7cz-QCFyVwhVa9Qu95X-L_OqcHJB4KL449MoqvNQz3I0F-f9CrMrG5QFy9JDrdJQy-sIieur9O55hqEcyFqGim2SiwXYW2tG8yyfzEiKk/s1600/teapot_fancy2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfc5eB0tN0epw2rYRQoNGQ41eovLF9fXlR1l7cz-QCFyVwhVa9Qu95X-L_OqcHJB4KL449MoqvNQz3I0F-f9CrMrG5QFy9JDrdJQy-sIieur9O55hqEcyFqGim2SiwXYW2tG8yyfzEiKk/s1600/teapot_fancy2.jpg" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqUwMzZgfeZE1U5jZlqUr0m-n5sRBE8sf6soFmtyePfBANcgIYKgrtOJxur3avJowBBl95QmNIPp_lW7Q8VTGdxls7fOTQUQ5-cxNnQGbXT3SLy_lipFoUdrkeD5cJo-6kVnoWpU6M4UI/s1600/teapot_black1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqUwMzZgfeZE1U5jZlqUr0m-n5sRBE8sf6soFmtyePfBANcgIYKgrtOJxur3avJowBBl95QmNIPp_lW7Q8VTGdxls7fOTQUQ5-cxNnQGbXT3SLy_lipFoUdrkeD5cJo-6kVnoWpU6M4UI/s1600/teapot_black1.jpg" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjf3TcjC52gGnNbu9_qaTfiICWVQwnvzTWZpNyg-gfctzAO9XgAh09trma2KanP5CX92GtBcD-Roq0zWho9ycN_bl3cSESKKm_xsowxpHHehcaBigi8JmDtcXlnveNV11KdZn9nI3yWqWg/s1600/teapot_flowers1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjf3TcjC52gGnNbu9_qaTfiICWVQwnvzTWZpNyg-gfctzAO9XgAh09trma2KanP5CX92GtBcD-Roq0zWho9ycN_bl3cSESKKm_xsowxpHHehcaBigi8JmDtcXlnveNV11KdZn9nI3yWqWg/s1600/teapot_flowers1.jpg" height="215" width="320" /></a></div>
<br />
<br />
<br />
<br />
<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDeMbOp7IXRguaq4ZGpHOhVnUY75yzn8cz_zprDQ6wgvG2vKAZhYi2pj3ve_h6PXtCF3y1RxNQ6-fS-b31aFkrW2VBVqTuA9sKGbH4sEnvi9ZXaJl64F0rmCF8lUBQwtzkjKTE8mEToWo/s1600/teapot_red2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDeMbOp7IXRguaq4ZGpHOhVnUY75yzn8cz_zprDQ6wgvG2vKAZhYi2pj3ve_h6PXtCF3y1RxNQ6-fS-b31aFkrW2VBVqTuA9sKGbH4sEnvi9ZXaJl64F0rmCF8lUBQwtzkjKTE8mEToWo/s1600/teapot_red2.jpg" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPR96aCrELXLbQmKJcowYye8P25ZaHHM074fmtIWEK2fUOSy1R3_aoMI5dK8gglgN1bh_x49Xfgig1ACV4k9RfwH5tXGSTq9XSfVqtwb09DodiewKCMU1g5d8_6x3YgAcZ_w_fCBxze58/s1600/teapot_simple1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPR96aCrELXLbQmKJcowYye8P25ZaHHM074fmtIWEK2fUOSy1R3_aoMI5dK8gglgN1bh_x49Xfgig1ACV4k9RfwH5tXGSTq9XSfVqtwb09DodiewKCMU1g5d8_6x3YgAcZ_w_fCBxze58/s1600/teapot_simple1.jpg" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7NTOgwY9kHbDPwBTR12zU6h1dkFTfU7Z2snyLORpN5-AqtEVi0bAOzlQo0PJy8YsaAqdlgQ9uHKBkCsNVKdukwADFPXtO2rTw-08-Lu1U7cs6jJxM07nsX86fEKp5smkcjeOJijVAyjQ/s1600/teapot_purple1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7NTOgwY9kHbDPwBTR12zU6h1dkFTfU7Z2snyLORpN5-AqtEVi0bAOzlQo0PJy8YsaAqdlgQ9uHKBkCsNVKdukwADFPXtO2rTw-08-Lu1U7cs6jJxM07nsX86fEKp5smkcjeOJijVAyjQ/s1600/teapot_purple1.jpg" /></a></div>
<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEil3ta4q18bdMnmqNRSSqJK71gXWD73J3ASAZ3WWNBjy_48WGKPNUageWEillPvuGImWCXL2Ci081V4WYgnmLY-N65D8DrXQ_TB3mTDLSeR49ICdpnZZqVPQ8CHCobzjZIndZQ82DRvdRg/s1600/teapot_somple2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEil3ta4q18bdMnmqNRSSqJK71gXWD73J3ASAZ3WWNBjy_48WGKPNUageWEillPvuGImWCXL2Ci081V4WYgnmLY-N65D8DrXQ_TB3mTDLSeR49ICdpnZZqVPQ8CHCobzjZIndZQ82DRvdRg/s1600/teapot_somple2.jpg" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhH8ptE4MW0yZriSohmRL8I1ruGChyEe2VjaKMSgJsTT8lNOvcZo8nr7xExGcMQbq8Z-gTiY9x3woqkB4b684hSE9gYN_qVzf_0YjxXaiokZjc5DJAZIvphwSoe1PfmYgO8kmPe85GFFLc/s1600/teapot_blue1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhH8ptE4MW0yZriSohmRL8I1ruGChyEe2VjaKMSgJsTT8lNOvcZo8nr7xExGcMQbq8Z-gTiY9x3woqkB4b684hSE9gYN_qVzf_0YjxXaiokZjc5DJAZIvphwSoe1PfmYgO8kmPe85GFFLc/s1600/teapot_blue1.jpg" height="239" width="320" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0shs7ZX0Xtq4cLUOplyC38fWoX3fz2R58JQAoBki2jvayhI973JE9ESHDXBuxYEpG5uzDM3QFnXZfxG06sr9LMV1c6uEBJybB8wpqT7Xt_d3pRc7gV4udekeaV_sLnX-l7YG3iV9qk3o/s1600/teapot_cat.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0shs7ZX0Xtq4cLUOplyC38fWoX3fz2R58JQAoBki2jvayhI973JE9ESHDXBuxYEpG5uzDM3QFnXZfxG06sr9LMV1c6uEBJybB8wpqT7Xt_d3pRc7gV4udekeaV_sLnX-l7YG3iV9qk3o/s1600/teapot_cat.jpg" height="320" width="320" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihFFCNTcYpMhQp439FdyL7TBOuXOtchX9lw-AfxO5SCajGDYtWm3pPFavb-ndwncIHaKjG3RWLeEO3qnhiJ9r38yLNR1J0f57Ake1Jiotf-JAIGk5LbhOnC-ZYut9dn-LpXS2aRPF66jY/s1600/teapot_cat2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihFFCNTcYpMhQp439FdyL7TBOuXOtchX9lw-AfxO5SCajGDYtWm3pPFavb-ndwncIHaKjG3RWLeEO3qnhiJ9r38yLNR1J0f57Ake1Jiotf-JAIGk5LbhOnC-ZYut9dn-LpXS2aRPF66jY/s1600/teapot_cat2.jpg" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjJZMw0ZChIvim_KYHCfLewIv8MnfnWSxj6oSI7zdi2MkPP1eZeIerH4kIFgXawpA3T5oseCW0biTrEyX48DOlX-kieAQr3KxpDVE0xdKXyRsXk88yxq0Rk-8fj3oK9lQSB5GG52K1Xyk/s1600/teapot_fancy1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjJZMw0ZChIvim_KYHCfLewIv8MnfnWSxj6oSI7zdi2MkPP1eZeIerH4kIFgXawpA3T5oseCW0biTrEyX48DOlX-kieAQr3KxpDVE0xdKXyRsXk88yxq0Rk-8fj3oK9lQSB5GG52K1Xyk/s1600/teapot_fancy1.jpg" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEga4SsB0y77Li1dc_XwPFJYcbjLI8lR9cneD-e05p2hBurvLXKM-l0G9NLtCL7i9fb9QZLiPYkGKFC_iwXDNiV85Odf24trRhYIjYMc5WRyGJkxRh5fXboX0YbfGwYNI0BwuW0P_-4DyOU/s1600/teapot_green3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEga4SsB0y77Li1dc_XwPFJYcbjLI8lR9cneD-e05p2hBurvLXKM-l0G9NLtCL7i9fb9QZLiPYkGKFC_iwXDNiV85Odf24trRhYIjYMc5WRyGJkxRh5fXboX0YbfGwYNI0BwuW0P_-4DyOU/s1600/teapot_green3.jpg" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQKZ1ZSV8vOgGK2SNLTxJmj0dwZo4JmOu_DPDiXOKAQGjmM3BOavoSn1NP4IIwvkUpw9Tt9Sb0WjZLEc6YS5kOD76CP_Rcey_v1RkMjj87aGCur4OJtW7BMb_FVfEiYRAD9tWt6ewRtQ4/s1600/teapot_fancy3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQKZ1ZSV8vOgGK2SNLTxJmj0dwZo4JmOu_DPDiXOKAQGjmM3BOavoSn1NP4IIwvkUpw9Tt9Sb0WjZLEc6YS5kOD76CP_Rcey_v1RkMjj87aGCur4OJtW7BMb_FVfEiYRAD9tWt6ewRtQ4/s1600/teapot_fancy3.jpg" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrLEJd9SnaU1vxMtUvUgzewBSk7jr7sv-qLafyBHfTnqlWkdrmvGvSBSji7x6LfBLB27wu1aEa5R7RSx-zrtB8LdvvhyAWyWxwZKGkhHwyWJF4jHT6anqLud54E4oBRUTtHGRzRc_LicY/s1600/teapot_green2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrLEJd9SnaU1vxMtUvUgzewBSk7jr7sv-qLafyBHfTnqlWkdrmvGvSBSji7x6LfBLB27wu1aEa5R7RSx-zrtB8LdvvhyAWyWxwZKGkhHwyWJF4jHT6anqLud54E4oBRUTtHGRzRc_LicY/s1600/teapot_green2.jpg" height="240" width="320" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZ06p7TtCG5GI0Is8C14kreADNSSC-GIHWBlbq-tzrursY8OikPEsdX3o3rdKwXyXVSkNujgs_NJWFETSfERtKXPyUoqr3aod0cMT2cs9sz_uaGXCj0ctN-jWRolFSvbJBzapH5qRsGbo/s1600/teapot_penguin.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZ06p7TtCG5GI0Is8C14kreADNSSC-GIHWBlbq-tzrursY8OikPEsdX3o3rdKwXyXVSkNujgs_NJWFETSfERtKXPyUoqr3aod0cMT2cs9sz_uaGXCj0ctN-jWRolFSvbJBzapH5qRsGbo/s1600/teapot_penguin.jpg" height="260" width="320" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgz96mIUj-xls1u8MDifpYsCAb4kIYGwTFKVvFbu4L2YRW1pfZDM2oc08cfZ23MUyql5FkHtI8ycaf2r7rZjzg5GOpzMRNQK5RoFCYFK4oA6eiLJmvh6eFu6IndEdnVX-4mlPKzXuvzcKs/s1600/teapot_red1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgz96mIUj-xls1u8MDifpYsCAb4kIYGwTFKVvFbu4L2YRW1pfZDM2oc08cfZ23MUyql5FkHtI8ycaf2r7rZjzg5GOpzMRNQK5RoFCYFK4oA6eiLJmvh6eFu6IndEdnVX-4mlPKzXuvzcKs/s1600/teapot_red1.jpg" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5dGs27CyeKFWm85vzx4WKg6HE5-xbN5dASahE-NqvwakqdHilV3TclMxji-1d-3cZg9NIl9b5xAEIrwW812zf0kRXdm5QW_WOGQuA3ex_q8IzK-Zii9tRH5SCl2tcjdIrJlxdZvg4ssg/s1600/teapot_set1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5dGs27CyeKFWm85vzx4WKg6HE5-xbN5dASahE-NqvwakqdHilV3TclMxji-1d-3cZg9NIl9b5xAEIrwW812zf0kRXdm5QW_WOGQuA3ex_q8IzK-Zii9tRH5SCl2tcjdIrJlxdZvg4ssg/s1600/teapot_set1.jpg" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<br />
<!-- Blogger automated replacement: "https://images-blogger-opensocial.googleusercontent.com/gadgets/proxy?url=http%3A%2F%2F1.bp.blogspot.com%2F-2riMGy4RZXg%2FUOVNlVrK7sI%2FAAAAAAAAAfc%2FwFmYR7Nzfzg%2Fs1600%2Fteapot_green1.jpg&container=blogger&gadget=a&rewriteMime=image%2F*" with "https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWgsbJBmt6rlmMsz6xFVoia5dOUA3wyYV7tUOFFFTUvoXv1UkqwgQqhqyXXFEngmm6DhIXkIQA74lq2qCj12RW4C_0ynV69Z2OMRT_nLCbBM2lAA7JNaLYgLKia50WMXd9EAvBk0NkSuo/s1600/teapot_green1.jpg" --><!-- Blogger automated replacement: "https://images-blogger-opensocial.googleusercontent.com/gadgets/proxy?url=http%3A%2F%2F3.bp.blogspot.com%2F-rUd84kWr20w%2FUOVNuF1XErI%2FAAAAAAAAAfs%2FZSUTxuYpxRw%2Fs1600%2Fteapot_purple1.jpg&container=blogger&gadget=a&rewriteMime=image%2F*" with "https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7NTOgwY9kHbDPwBTR12zU6h1dkFTfU7Z2snyLORpN5-AqtEVi0bAOzlQo0PJy8YsaAqdlgQ9uHKBkCsNVKdukwADFPXtO2rTw-08-Lu1U7cs6jJxM07nsX86fEKp5smkcjeOJijVAyjQ/s1600/teapot_purple1.jpg" -->Anonymoushttp://www.blogger.com/profile/03400668242474671693noreply@blogger.comtag:blogger.com,1999:blog-267527378553374074.post-11440893973082938732012-10-31T00:13:00.001-07:002012-10-31T00:13:36.038-07:00From free tshirt to workout shirt<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnlaQ_bO_kSS4cr0Ytd9qPfL1-1ebdjenhwxqxxbXsTM7OJznEUMxPRkN45HgoWZGmsF1PGZPHs3llFsOVae5hyphenhyphen0HULvio0_XPCHeXH1bS7Os7l5EBl2yHApH40vJrgbRK8AyYuFNLGp4/s1600/photo.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnlaQ_bO_kSS4cr0Ytd9qPfL1-1ebdjenhwxqxxbXsTM7OJznEUMxPRkN45HgoWZGmsF1PGZPHs3llFsOVae5hyphenhyphen0HULvio0_XPCHeXH1bS7Os7l5EBl2yHApH40vJrgbRK8AyYuFNLGp4/s1600/photo.JPG" height="320" width="239" /></a></div>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBnkilFKsGue_VkFE8AdMf5N6xidSyJnNdT6LKWO1rQRwIoOgB0OuBuUI9FIlrPv_fuGpPs6QQ3aZkptJzeYzKJNstcp-Yu_nt1Du3xB22Id-GTICTl8Th22x1gvs9htUJBSbxNfjxygo/s1600/photo+(1).JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBnkilFKsGue_VkFE8AdMf5N6xidSyJnNdT6LKWO1rQRwIoOgB0OuBuUI9FIlrPv_fuGpPs6QQ3aZkptJzeYzKJNstcp-Yu_nt1Du3xB22Id-GTICTl8Th22x1gvs9htUJBSbxNfjxygo/s1600/photo+(1).JPG" height="320" width="239" /></a><br />
<br />
<br />
Everyone loves a free tshirt right?<br />
<br />
I do too -- except I'm tiny and free shirts always look like circus tents on me. Even the "small" tshirts I've been given manage to hang off my petite frame.<br />
<br />
I have this box on a shelf in my closet where I've been collecting tshirts since I started <a href="http://www.getkismet.com/">Kismet</a>. Most of them are shirts given to me by friends and sport their company logo. A ton of them are clever and fun shirts too, and I'd love to wear them if they looked better on me.<br />
<br />
While perusing <a href="http://pinterest.com/mnorgan">Pinterest</a> the other night I came across the perfect solution -- a tutorial for turning giant tshirts into fitted workout tops. Perfect! This seems like a great way to get use out of the cool shirts my friends have given me (and a good excuse to give them a little free publicity) while making me not feel frumpy.<br />
<br />
I decided to start with the shirt I've been lamenting not being able to wear the most. It's a bright orange shirt from Boxee which I picked up at their SXSW party in March. It's a large (the only size they had left) but the design is awesome.<br />
<br />
Here's the step by step to take this shirt from frumpy to flattering:<br />
<br />
<br />
<ol>
<li>Starting at the shoulder seams, cut straight down, curving in around the bottom of the armholes to cut off the sleeves. Then, cut off the ribbed neckline and hem. Cut the hem in 1 piece and set this aside (you're going to need it in a minute!).</li>
<li>Cut the neckline down in front until you reach the desired "plunge" level -- here I was restricted by the pattern on the shirt.</li>
<li>Flip the shirt over and cut a deep "v" in the back of the neckline, then cut in from the arm holes to make a narrow racerback. I left my shoulder straps about 2" wide at the shoulder.</li>
<li>Take the long, thin piece that you cut off the bottom hemline and pull on it to stretch it out into 1 long piece. You'll know you're doing this right if you hear a ripping sound from the thread binding the hem coming apart as you pull. I kept going until I couldn't make any more stitches rip.</li>
<li>Knot one end of this long piece of fabric a few inches above the bottom of your "v" in the back to pull the straps in. Then, twist the fabric strip all the way down the straps to the bottom of the "v" and then back up again to meet the knot. Knot the 2 ends of your fabric strip together tightly, and trim off the extra ends.</li>
</ol>
<div>
<br /></div>
<div>
And you're done. It took me 15 minutes, including direction reading. Now to road test it at the gym!</div>
<div>
<br /></div>
<div>
<br /></div>
<div>
<br /></div>
<div>
Check out the <a href="http://rabbitfoodformybunnyteeth.com/diy-workout-shirt/">original tutorial here!</a></div>
Anonymoushttp://www.blogger.com/profile/03400668242474671693noreply@blogger.comtag:blogger.com,1999:blog-267527378553374074.post-17471913582670236632012-10-21T22:33:00.001-07:002012-10-31T22:26:39.462-07:00Princess Merida Costume (Pixar's Brave)<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5sALeOT7aCi34QfQiUs06VLorc7bvqo6qT3vsOm0r4kw5gQdDf9_OMzZkjW5A02s3TziYePyzv_9mo5of7XRXZsAsO9-UXAXC6SdYZcbfJEu1GIqRBRDF4w0Hv6boq4oSQeRdDn9HUkA/s1600/Merida1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="208" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5sALeOT7aCi34QfQiUs06VLorc7bvqo6qT3vsOm0r4kw5gQdDf9_OMzZkjW5A02s3TziYePyzv_9mo5of7XRXZsAsO9-UXAXC6SdYZcbfJEu1GIqRBRDF4w0Hv6boq4oSQeRdDn9HUkA/s320/Merida1.png" width="320" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkxXWqtfuxOEHXAKNrvoecraGkYJHfukQM_n6o_N3duqGDmAfv6QEummePb4RpA6KkQIa-BCuPswx7V5Alqr9AVfBdYOHaTTGp09Ar7w8Q1959iCUvRKlwTo6LR876f10PaL1r3cOyg4w/s1600/Merida1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="208" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkxXWqtfuxOEHXAKNrvoecraGkYJHfukQM_n6o_N3duqGDmAfv6QEummePb4RpA6KkQIa-BCuPswx7V5Alqr9AVfBdYOHaTTGp09Ar7w8Q1959iCUvRKlwTo6LR876f10PaL1r3cOyg4w/s1600/Merida1.png" width="320" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: left;">
I wanted to do something a little different for Halloween this year. The past few years I've been a bit lethargic in my costumes, and I decided I didn't want to get into that rut again this year.</div>
<div class="separator" style="clear: both; text-align: left;">
<br /></div>
<div class="separator" style="clear: both; text-align: left;">
While browsing costume choices online (initially thinking I'd buy a nice-ish premade) I came across a great black velvet cloak lined in gray silk. I wasn't sure yet what I'd put with it, but it had the makings of a great costume, and I've always wanted to go as something that needed a cloak. The search was on after that to find the rest of a costume to match.</div>
<div class="separator" style="clear: both; text-align: left;">
<br /></div>
<div class="separator" style="clear: both; text-align: left;">
And then I was in Target...</div>
<div class="separator" style="clear: both; text-align: left;">
<br /></div>
<div class="separator" style="clear: both; text-align: left;">
They has a really awesome (and affordable) wig for Merida, from Pixar's Brave, and although it was technically child-size I have a teeny head. So I decided to give it a try. It fit. And once the red mane of curls was on my head I pretty much decided to go for it.</div>
<div class="separator" style="clear: both; text-align: left;">
<br /></div>
<div class="separator" style="clear: both; text-align: left;">
Materials List:</div>
<div class="separator" style="clear: both; text-align: left;">
Dress (green with gold accents)</div>
<div class="separator" style="clear: both; text-align: left;">
Curly red wig</div>
<div class="separator" style="clear: both; text-align: left;">
Brown leather belt (slouchy)</div>
<div class="separator" style="clear: both; text-align: left;">
Bow & arrows</div>
<div class="separator" style="clear: both; text-align: left;">
<br /></div>
<div class="separator" style="clear: both; text-align: left;">
After the trip to Target I had the wig, and I knew I had a brown belt that would work. The bow and arrow was scrounged from the budget accessories at Spirit Halloween -- it didn't need to be fancy to serve. The biggest piece was the dress, and I decided to convert an old renaissance faire dress to serve (it was, conveniently enough, a gold dress with green over skirt and vest).</div>
<div class="separator" style="clear: both; text-align: left;">
<br /></div>
<div class="separator" style="clear: both; text-align: left;">
Converting the dress seemed a little daunting, since I had no pattern to work from and I have a difficult time measuring my own proportions to use in patterns anyway.</div>
<div class="separator" style="clear: both; text-align: left;">
<br /></div>
<div class="separator" style="clear: both; text-align: left;">
What I ended up doing was taking the vest from the renaissance outfit and adding a few inches along the sides and across the shoulders, guessing that this would accomodate for the intervening years since I wore this in High School. This turned out to be a bit of a miscalculation -- it's always good to take note that you need to measure the front to back changes as well as side to side and up and down. I ended up with a shirt that was a wee bit snug. A panel down each side under the arms fixed this, however.</div>
<div class="separator" style="clear: both; text-align: left;">
<br /></div>
<div class="separator" style="clear: both; text-align: left;">
I then slit the front of the neckline to weave in a ribbon and achieve the "tied" effect that her dress has.</div>
<div class="separator" style="clear: both; text-align: left;">
<br /></div>
<div class="separator" style="clear: both; text-align: left;">
Finally, the sleeves. Now, Merida's dress calls for full length, tight green sleeves with just a hint of gold at the wrists, elbows, and shoulders. But, the gold under-dress from the renaissance outfit has beautiful bell sleeves (my Mom, who made the dress back in the day, is particularly adept at making these sleeves and they curve elegantly off the arm). I couldn't bear to ruin those, so I modified the outfit to serve -- the green overshirt has 3/4 length green sleeves, a gold detail at the shoulder, and the gold "detail" at the elbows and wrists became the swooping bell sleeves. It's not movie-accurate but I think it adds a little something.</div>
<div class="separator" style="clear: both; text-align: left;">
<br /></div>
<div class="separator" style="clear: both; text-align: left;">
When it came to the green over-skirt, I didn't have to make too many changes as I've not really gotten taller or bigger in the middle since those days. A small adjustment of the velcro, and an extra panel of green down the back to make sure it's solid green all the way around served.</div>
<div class="separator" style="clear: both; text-align: left;">
<br /></div>
<div class="separator" style="clear: both; text-align: left;">
I'm pretty pleased with the results, and it's going to be a fun (and affordable) Halloween costume for this year's round of parties.</div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFT_YY8dAHDgTXtfsNBIB_go0JRQtoX4SnpiAtSJKIau5nqKQPNJckblczy5djoljYxF9FlDA7cz4baUs6lJ-27e7BUYIROwydMfMEpp5GzVwgBcxiy9yPtA2g_U0y7lpG4lKkt7HRzgw/s1600/Merida2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFT_YY8dAHDgTXtfsNBIB_go0JRQtoX4SnpiAtSJKIau5nqKQPNJckblczy5djoljYxF9FlDA7cz4baUs6lJ-27e7BUYIROwydMfMEpp5GzVwgBcxiy9yPtA2g_U0y7lpG4lKkt7HRzgw/s1600/Merida2.png" width="298" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: left;">
UPDATE (10/31): Check out the finished costume!</div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgGuFd-xpiJPMnph7J85fnL2MD-dZs_AAIXQ6PgdlIgtKfFEFAJPAcbZp_ekcodxb8YOQFgJVik7sKmIeyRUC_URNTRfT5cxrw-P-iVOanLoyx7IqQk5riFDwAXTjiEBn9bISCh-krJz8Y/s1600/DSC_0045.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgGuFd-xpiJPMnph7J85fnL2MD-dZs_AAIXQ6PgdlIgtKfFEFAJPAcbZp_ekcodxb8YOQFgJVik7sKmIeyRUC_URNTRfT5cxrw-P-iVOanLoyx7IqQk5riFDwAXTjiEBn9bISCh-krJz8Y/s1600/DSC_0045.JPG" height="320" width="213" /></a></div>
<div class="separator" style="clear: both; text-align: left;">
<br /></div>
Anonymoushttp://www.blogger.com/profile/03400668242474671693noreply@blogger.comtag:blogger.com,1999:blog-267527378553374074.post-42520311230123215862012-06-28T23:25:00.000-07:002012-06-28T23:28:00.548-07:00Nature Photography<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjo7XcXS5DzQHqnCJwk7ryhEfdW3Z0VvahSPNjpjXhm28nCuZ44VOmNs9rt7REegL2uFgKB1TL7R5DtEKVVp3cSMzcEkGMY8kf4ck6fKrRDu_l9zWzJ6nU3LgRSz689WZsJuB2r3crybjA/s1600/creek30.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjo7XcXS5DzQHqnCJwk7ryhEfdW3Z0VvahSPNjpjXhm28nCuZ44VOmNs9rt7REegL2uFgKB1TL7R5DtEKVVp3cSMzcEkGMY8kf4ck6fKrRDu_l9zWzJ6nU3LgRSz689WZsJuB2r3crybjA/s320/creek30.JPG" width="212" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
Here are some scenic shots of the Bay Area. The focus is on local trees, fungi, and plants. I was trying for a nice mix of close ups with wider establishing shots. All were taken with my Nikon D40.</div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8ROoLQ1bsczOzLRFQDBh_KzmEUcHiupua09Ka0olwgxm5DGcL8Vkv8p38dD_9rjwYXD9wEfEaRnBc2URAvQuJs-VXeU5GNL81CVMBgxbSy-bfEruX-hnCeFRM2GrXfABTbLLFmm-4piU/s1600/moss3.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8ROoLQ1bsczOzLRFQDBh_KzmEUcHiupua09Ka0olwgxm5DGcL8Vkv8p38dD_9rjwYXD9wEfEaRnBc2URAvQuJs-VXeU5GNL81CVMBgxbSy-bfEruX-hnCeFRM2GrXfABTbLLFmm-4piU/s320/moss3.JPG" width="320" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiv9QZKQpFxcsGcjzo8uBbI-h7AtTHHXUN6icTsTolh6N_nc-5RTbVjmEkp0aN4Yrz2tmCO6ef6_GV-KVKRRGWYs2qVNtaodvv6xwl6iQNdDR7GEMqdaDor9b1G-sAatD9VwZpR6iDuUys/s1600/mushroom1.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiv9QZKQpFxcsGcjzo8uBbI-h7AtTHHXUN6icTsTolh6N_nc-5RTbVjmEkp0aN4Yrz2tmCO6ef6_GV-KVKRRGWYs2qVNtaodvv6xwl6iQNdDR7GEMqdaDor9b1G-sAatD9VwZpR6iDuUys/s320/mushroom1.JPG" width="320" /></a></div>
<br />
<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPSRAHto2_vp_Kn0_iSqOKA3XBGK_1g8-TW_R-lrHeRQDc4msC4-vwOXXf_kiSncLn9iW52HzNlrsaXPTg624qUuULeM_NoQNwrqAsotH0qWib-O86OzchUP7ES9pYXK-0P271cXU8Joo/s1600/mushroom16.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPSRAHto2_vp_Kn0_iSqOKA3XBGK_1g8-TW_R-lrHeRQDc4msC4-vwOXXf_kiSncLn9iW52HzNlrsaXPTg624qUuULeM_NoQNwrqAsotH0qWib-O86OzchUP7ES9pYXK-0P271cXU8Joo/s320/mushroom16.JPG" width="212" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXRL9749aCuh2TY59V4hVNeB7lWGacPvV1UCy5P7YkJ7o0rHs4_wWrdeHzNRDrO8LDY-g0XTjDqJLtaHH6soz8_lxw9wtnHWPjW9CzOy5fIWKAbnAHo404RQwYMmMXjKGgyfBpa4yeh0c/s1600/stump11.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXRL9749aCuh2TY59V4hVNeB7lWGacPvV1UCy5P7YkJ7o0rHs4_wWrdeHzNRDrO8LDY-g0XTjDqJLtaHH6soz8_lxw9wtnHWPjW9CzOy5fIWKAbnAHo404RQwYMmMXjKGgyfBpa4yeh0c/s320/stump11.JPG" width="212" /></a></div>
<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzY-Ch8YmFGuRebo_o8WWYx9cUZ7uTqEMutEIpGg8u5cdM-wQZ65_JoUlVDpPA_fGtRAfDTLylJuQe-bc9sIydxuKPAGojFgqWodmhavBs3yRdGnIocxM-9tYPshVwvC3B2idg2N5qOjw/s1600/wood2.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzY-Ch8YmFGuRebo_o8WWYx9cUZ7uTqEMutEIpGg8u5cdM-wQZ65_JoUlVDpPA_fGtRAfDTLylJuQe-bc9sIydxuKPAGojFgqWodmhavBs3yRdGnIocxM-9tYPshVwvC3B2idg2N5qOjw/s320/wood2.JPG" width="320" /></a></div>
<br />Anonymoushttp://www.blogger.com/profile/03400668242474671693noreply@blogger.comtag:blogger.com,1999:blog-267527378553374074.post-54558725373699371062012-06-25T16:32:00.002-07:002012-10-31T00:28:15.996-07:00Joanne Wilson: "Life is all about Decisions"<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqpX0gsQah1yYywvJaljzvwnYWOGIoY98RIY44R1VDJNEhN4cpu8F0qDfAFJqh18QowCEX4QpFLWNKTIdHh3YnWQNc0oXvyoL0z7flpg5dE5N_Dn2whAJrUujfV8vEfRVH2dAWZ6ivrB4/s1600/Working_laptop.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqpX0gsQah1yYywvJaljzvwnYWOGIoY98RIY44R1VDJNEhN4cpu8F0qDfAFJqh18QowCEX4QpFLWNKTIdHh3YnWQNc0oXvyoL0z7flpg5dE5N_Dn2whAJrUujfV8vEfRVH2dAWZ6ivrB4/s320/Working_laptop.jpg" width="212" /></a></div>
<br />
<br />
<a href="http://www.gothamgal.com/gotham_gal/about.html">Joanne Wilson</a> wrote a <a href="http://www.gothamgal.com/gotham_gal/2012/06/life-is-all-about-decisions.html">great post today</a> on her blog that I found really relevant to my own life as an entrepreneur. In it, she discussed the fact that life, especially for women, is about deciding what you want to do. She mused on the fact that if more women in the entrepreneurial and work communities were open with other women about their life choices and the consequences of those choices we'd have a much more empowering culture.<br />
<br />
I found this particularly powerful as I look at my own career and the decisions I've had to make the past few years regarding career, family, and life.<br />
<br />
I moved to the Bay Area because I knew that was where I needed to be to join the startup world. Was that easy? No. My connections at the time were mostly in Southern California, where I was living post-college.<br />
<br />
So, I drove back and forth the length of the state every 2 weeks or so for months to interviews and meetings. I slept on the couches of friends and relatives. I lived out of a suitcase so long that to this day I can get everything I need for a month into a carry-on size bag (including electronics and my signature scarf collection). <span style="background-color: white;">I even worked for free for startups I really liked and wanted to be a part of. </span><span style="background-color: white;">It wasn't glamorous, it was incredibly exhausting, and I lived more like a poor college kid than I ever had to in my actual college years. </span><br />
<span style="background-color: white;"><br /></span>
<span style="background-color: white;">But, eventually I got a startup to bet on me, my family finally understood, and I got my first break in the industry I wanted to be a part of. I haven't looked back -- and now I can say that I'm a funded founder of a tech startup.</span><br />
<br />
Even founding <a href="http://www.getkismet.com/">Kismet</a> has been a matter of choices. I work a lot and seeing my very close-knit family and always getting the job done is a constant balancing act. I'm particularly lucky that my brother and his wife live 10 minutes from me, and that my extended family will come here to see me (they joke that they gladly schedule dinner in between emails).<br />
<br />
I don't have kids, but someday this will be a choice I have to make as well, and so I applaud Joanne for pointing out that this is not only ok to discuss, but that we should support one another amongst the female entrepreneur community in whatever choices we do make.<br />
<br />
I've been personally lucky in being part of a group called TiE Women's Forum that brings together a group of female entrepreneurs to share and support one another. The group has successful women who have balanced families, starting companies, raising venture capital, and all the other challenges of life. Through them I've had a glimpse at what I can have for myself, and I hope to encourage other young women like me that you can have what you want -- you just have to choose to do it. And, as Joanne says "<span style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 14px; line-height: 21px;">Any choice you make is ok because it is yours."</span><br />
<span style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 14px; line-height: 21px;"><br /></span>
<span style="background-color: white; font-family: Helvetica, Arial, sans-serif; font-size: 14px; line-height: 21px;">Read Joanne Wilson's full post <a href="http://www.gothamgal.com/gotham_gal/2012/06/life-is-all-about-decisions.html">here</a> on her blog Gotham Gal.</span>Anonymoushttp://www.blogger.com/profile/03400668242474671693noreply@blogger.com